Program Metrics

The purpose of this slide is to showcase the classification of SEO based on techniques and ethical practices. The major SEO types that come under techniques classification are on-page, off-page, technical, and local SEO. In contrast, white hat, grey hat, and black hat fall under the ethical practices category.

The purpose of this slide is to showcase the multiple techniques to build high authority in SEO, such as creating quality content, ensuring content is focused, prioritizing backlinks, performing competitor analysis, updating old content, and sharing content online.

This slide provides information regarding the comparison of board and long-tail keywords on multiple factors such as the number of words, search intent, keyword search volume, keyword competition, effort required to rank, and conversion rate.

This slide provides information regarding the approach used for the hands-on activity to understand the concept of keyword research in SEO.

The purpose of this slide is to highlight the importance of keyword research in search engine optimization, such as to achieve a higher ranking in SERP, have a better understanding of user demands, drive more traffic towards the website, etc.

This slide provides information regarding the importance of LSI keywords in SEO to have a better understanding of website content in order to achieve higher ranks in search engine results pages SERPs.

This slide showcases the table of contents for the session On-page SEO strategies. The topics covered are on-page ranking factors and techniques, breadcrumb optimization, and dos and donts of on-page SEO.

This slide covers sitemap updating best practices and factors that are considered while updating sitemap.

This slide covers reasons why URLs are important for SEO, such as to enhance user experience by highlighting what to expect on the page and a well-crafted URL gives a easy-to-understand indicator etc.

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

This slide covers details about a breadcrumb which is a small text path, often located at the top of a page indicating where the user is on the site. Every step of that path is clickable, all the way back to the homepage.

This slide covers on site SEO dos such as ensure the websites user experience and donts such as do not limit keywords avoid stuffing similar keywords instead expand the pool to include various terms.

This slide covers types of filters in performance report such as search type wed, images, videos, news etc.

This slide covers google search console performance section details such as total clicks, impressions, average CTR, positioning, etc.

This slide covers the report depicting which pages on a site have been indexed and highlights URLs that had caused issues when Googlebot attempted to crawl and index them.

This slide covers details on what is duplicate content and various ways to fix or prevent thin and bad pages.

This slide covers four ways to analyze performance data such as Low click-through rate, Missing search queries, missing pages and branded search queries.

This slide covers prerequisites and steps for how to submit sitemaps in webmaster.

This slide covers details about Crawling, Indexing, Accessibility and why these factors are important in Google Search Console.

This slide covers types of errors that mobile-friendly test tool identifies such as uses incompatible plugins, Viewport not set, Viewport not set to device-width, Content wider than screen, Text too small to read etc.

This slide provides information regarding the link juice and multiple factors that determine the links actual value, such as relevancy, authoritativeness, anchor text, following, domain quality, link location and quantity on page, and HTTPS status.

The purpose of this slide is to provide an overview of Anatomy of text and image Back Links in Off-Page SEO.

This slide depicts the factors affecting rank in off-page SEO such as quality backlinks, author rank, link profiles, quality content and relevance.

This slide tabulates the key differences of follow and no-follow links in terms of site crawling, link equity transferred, applications, and benefits.

This slide provides an overview of the process to obtain link equity from websites to rank higher in SERPs search engine results pages.

This slide showcases the multiple techniques to perform off-page SEO such as create valuable backlinks, brand mentions and citations, guest blogging, social networking, social bookmarking, forum submissions, press release posting and content sharing.

This slide indicates the major features of high-quality backlinks in off-page SEO. The key characteristics discussed are relevance, authority, directs traffic, and uniqueness.

This slide depicts the table of contents for the session off-page SEO strategies. The topics are an introduction to off-page SEO, types of links and link building in off-page SEO, disowning toxic backlinks, and other off-page strategies.

This slide provides information regarding the major types of links in Off-page SEO such as internal, external, and backlinks.

The purpose of this slide is to provide an information regarding the Do-Follow and No-Follow Backlinks in Off-Page SEO.

This slide covers mistakes done in travel SEO such as using a platform that is not SEO-friendly, no social media presence, duplicate content, ignoring consumer reviews, etc.

This slide covers SEO tips and tricks for travel websites or businesses such as optimizing the website for google maps through local SEO, optimize the destination pages by focusing on the content, page names, descriptions, etc.

This slide covers details on why SEO is important for the healthcare businesses. There are reasons such as the search box on the browser brings visitors that are potential customers, growing competition, and local SEO.

This slide depicts the table of contents for the session on healthcare industry SEO strategies. The topics included are what search engine optimization does for healthcare practice, why SEO is extremely important for the healthcare business, SEO strategies that will benefit a healthcare website, a healthcare SEO checklist, and dos and donts of SEO in hospitality industry.

This slide covers mobile SEO technique for education industry.

This slide covers local SEO technique as SEO strategy for education industry. Local SEO for schools include keywords optimization and NAP name, address, and phone number strategies.

This slide covers dos and donts of the healthcare SEO such as creating landing pages with responsive design, optimizing for mobile, not taking backlinks from low quality websites, etc.

This slide depicts the table of contents for the training session on education industry SEO strategies.

This slide showcases the table of contents for the session on SEO audit. The topics covered are an introduction to SEO audit, benefits of SEO audit, audit factors for technical, on-page, and off-page SEO, checklist for SEO audit, and sample report for SEO audit.

This slides provides information regarding Technical SEO Audit, On-Page SEO Audit, and Off-Page SEO Audit.

This slide provides an overview of multiple on-page SEO audit factors such as title tags, meta description tags, headings H1 to H6, content duplication, and image optimization.

This slide provides an overview of frontend factors that must be taken into account for SEO audit, such as user-friendly design, websites page loading time, bug-free code, simple navigation, optimized content keywords, text, images, and sitemaps for both user and search engine.

This slide provides an overview of multiple factors in technical SEO audit such as URLs, minifying CSS and JavaScript files, mobile optimization, sitemaps, robots.txt, image optimization, single domain, HTML errors or W3C validation, SSL certificate, and crawl errors.

The purpose of this slide is to highlight the anchor text mistakes in off-page SEO audit along with corrective actions and tools for audit.

This slide provides information regarding the common image optimization mistakes in On-Page SEO audit and their corrective actions.

This slide highlights the findings of On-page SEO audit findings of major factors such as thin content, keyword focus, and page load speed.

This slide tabulates the findings of on-page SEO analysis factors such as title tags, heading tags, meta descriptions, duplicate content, and alt tags.

This slide highlights the sample scorecard for the preparation of the SEO audit report.

This slide showcases the findings of an off-page SEO audit covering major factors such as broken external links, backlink toxicity analysis, and referring domains.

This slide showcases how the Google Analytics tool can be used to create custom dashboards such as content performance dashboard, topic-specific dashboard, etc.

This slide highlights how the Google Analytics tool is used to annotate for content updates.

This slide indicates how the Google Analytics tool is used in SEO to examine the bounced traffic to increase engagement and conversions.

This slide showcases how the Google Analytics tool is used in SEO to check the loading speed of multiple pages of the website.

This slide indicates how the Google Analytics tool is used in SEO to track search queries by effectively syncing the search console account.

This slide highlights how the Google Analytics tool is used to set custom notifications for tracking traffic changes.

This slide showcases how the Google Analytics tool is used in SEO for industry analysis.

This slide indicates how the Google Analytics tool is used in SEO to track the performance of top landing pages on multiple factors.

This slide showcases how the Google Analytics tool is used in SEO to monitor the websites organic traffic.

These slides provide information on header tags best practices for website search engine optimization.

These slides discuss XML sitemaps and their best practices to update them for the websites search engine optimization.