Program Metrics

This slide provides information regarding the keyword density in SEO and the formula to calculate it. It also contains the reasons for its low relevancy in SEO, which are the updation of ranking algorithms and unchecked keyword stuffing.

This slide provides an information regarding the page speed and major tools to audit it. It also includes details of major mistakes that result in slow page speed and corrective actions to improve it.

This slide provides information regarding the brief introduction to on-page SEO. It also includes details of its significance and multiple ranking factors.

This slide provides information regarding the overview of black hat SEO. It covers details of common black hat SEO techniques such as cloaking, redirecting to different URLs, etc. Further, it includes advantages and disadvantages of black hat SEO techniques.

This slide covers details on meta tags. It also depicts that Meta Tags are HTML tags that website owners add to their content to make it easier for crawlers to rank the webpage.

This slide covers the details about duplicate content and how it impacts SEO negatively. It also illustrates that large-scale duplication may dilute the ability of the website to rank on top of search engines.

This slide covers RSS feed such as it is an XML based content format, and it helps in SEO by improving the retention of the readers and boosts the value of websites.

The purpose of this slide is to provide an overview of the E-A-T concept used in search engine optimization. It also includes details regarding its significance in building links in Off-Page SEO.

This slide covers image and video optimization as SEO strategy for healthcare industry. It also depicts that use of Alt tags improves the accessibility of the website and its topic relevancy.

This slide covers what SEO means for Education industry and why it is different from other industries. It also depicts that educational websites require particular keyword searches for different institutions.

The purpose of this slide is to provide a brief introduction regarding off-page SEO. It also highlights its significance and multiple ranking factors such as building quality backlinks, guest blogging, brand mentions, etc.

The purpose of the following slide is to provide an introduction to local SEO. It also includes details of multiple businesses that utilize it, such as hospitality, law firms, florists, etc. Further, it also covers information about local SEO ranking factors such as relevance, distance, and prominence.

The slide covers details about queries filter such as its functioning, common uses and difference between branded and non-branded queries

The purpose of this slide is to introduce the SSL certificate and its adverse impact if one doesnt install it. It also includes information about the multiple SLL certificates such as single-domain SSL certificate, multi-domain SSL certificate, wildcard SSL certificate, organization SSL certificate, and extended.

This slide provides information regarding grey hat SEO techniques to improve the website ranking. It also tabulates the major advantages and disadvantages of grey hat SEO.

The purpose of the following slide is to provide an overview of white hat SEO. It also includes information regarding the major white hat techniques, advantages, and limitations.

This slide provides information regarding the definition of a keyword in SEO. It also visually presents the position of the keyword in the search engine webpage.

This slide covers importance and best practices of domain names for SEO. It also depicts that domain names should be catchy, unique, and brand-friendly.

This slide covers how to write SEO-friendly header tags. It also depicts that Header tags provide structure and context for the articles

This slide covers details about pages filter. It also depicts that performance report assigns data to the pages canonical URL, not to a duplicate URL.

This slide covers details about how to read mobile usability report in google search console. It also includes details about page status such as error and valid.

This slide covers details regarding page experience tab in webmaster. It also depicts how people are experiencing the webpages other than the content on the site.

This slide illustrates the anchor text in backlinks. It also contains details of major types of anchor text such as images, generic, naked link, branded, partial-match, and exact-match.

This slide provides information regarding the definition of link building. It also includes details of major principles to be followed to build efficient links in Off-page SEO.

This slide covers healthcare SEO strategy checklist. It includes optimization of meta and title tags, correct internal link utilizations, optimization of media, generating high-quality backlinks, etc.

This slide covers medical keyword research as SEO strategy for healthcare industry. It also depicts that businesses should evaluate and improve upon their competitors internet marketing techniques.

This slide covers proper navigation on school website as SEO strategy for education industry. It also depicts that understanding the sites navigational system is essential for well-structured website.

This slide indicates the common meta description tag mistakes in the On-Page SEO audit. It also contains details of audit tools and corrective actions.

The slides provide information regarding the common mistakes identified in On-Page SEO audit. It also contains details of multiple audit tools and corrective actions to rectify those mistakes.

This slide tabulates the major mobile optimization mistakes in SEO audit and tools to identify them. It also contains information regarding the corrective actions to resolve them.

This slide showcases a comprehensive checklist to conduct an SEO audit. It includes details of multiple factors associated with Technical, On-Page, and Off-Page SEO Audit.

This slide provides information regarding the major backlinking mistakes in off-page SEO audit. It also tabulates the multiple corrective actions along with the tools for audit.

This slide tabulates the typical social media integration mistakes done in SEO. It also provides information regarding the associated corrective actions.

This slide provides information regarding the common internal and external links mistakes in off-page SEO audit. It also contains details of corrective actions and tools for audit.

This slide provides information regarding the content duplication issues and associated corrective actions in On-Page SEO audit. It also contains details of features of high-quality SEO content.

This slide indicates the common heading tags issues in On-Page SEO audit. It also contains details of audit tools and corrective actions.

These slides discuss the significance of domain names in SEO. It also contains information on best practices for writing SEO-friendly URLs.

These slides discuss the negative impact of duplicate content on SEO. It also covers the concept of canonical tags in search engine optimization.

These slides provide an overview of SEO keyword research and highlight why it is crucial to perform to achieve a higher ranking in SERP.

This slide provides information regarding the definition of search engine optimization and its uses, i.e. improving search engine ranking and increasing website traffic quantity and quality.

This slide provides information regarding the definition of a search engine. It also highlights the popular search engines such as Google, Baidu, Yandex, etc., across the world.

This slide provides information regarding technical SEO along with its significance. It also provides information regarding multiple techniques to make a website technical SEO-friendly, such as creating a website XML sitemap, using a secure sockets layer SSL, increasing website loading speed, etc.

The slide provides information regarding the factors that impact domain and page authority scores that are age and popularity. It also contains details about the calculation of domain and page authority scores.

This slide showcases the major factors that impact SEO keyword selection, such as search volume, competition, keyword effectiveness index, relevancy, and intent. It also provides information regarding the ideal keyword and order of importance of the factors.

This slide provides an overview of LSI keywords in SEO. It also includes details of tools to find appropriate latent semantic indexing keywords such as Google autocomplete and related searches, LSI graph, etc.

The purpose of this slide is to provide an overview of long-tail keywords in SEO. It includes details regarding long-tail keywords such as specific in nature, low search volume, etc.

This slide covers definition of on-page SEO also known as on-site SEO. It also depicts that SEO is the process of optimizing webpages so that they rank higher in search engines.

The slide visually presents the information regarding search volume and conversion rate of broad and long-tail keywords. It also contains details about how broad keywords are used to make appropriate long-tail keywords.

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the pages context, which helps Google offer up relevant results to users queries.

This slide covers details on ALT tags. It also depicts that Alt text gives extra picture context or descriptions to search engine crawlers, assisting them in indexing an image more effectively.

This slide covers a brief description about robots.txt file. It depicts that the robots.txt file is a web crawler-blocking standard that prevents web crawlers from accessing all or portions of a website.

This slide covers SEO best practices for URLs. It depicts that URLs should be definitive but concise. By seeing only the URL, a user and search engine should have a good idea of what to expect on the page.

This slide covers importance of Title Tag for SEO. It also depicts that Meta title tags play an important role in assisting search engines for understanding what website is all about.

This slide covers details on XML sitemaps. It also depicts that a XML sitemap is a method of structuring a website by identifying the URLs and data inside each component.

This slide explains the Internal links that are hyperlinks that point to target the same domain as the one on which the link is located. It helps in SEO because using the right internal linking strategy can boost the traffic.

This slide depicts the table of contents for the session google search console working. The topics included in the session are what is google search console and its usage to determine site speed, crawling, indexing, accessibility, and duplicate content.

This slide covers introduction about webmaster dimensions. It also depicts there are the six types of dimension filters in this report such as queries, pages, countries, devices, search appearance, and date.

This slide covers ways to prioritize and fix issues in webmasters. It also includes summary report page by a mix of validation states and the number of impacted pages.

This slide covers details about mobile usability report in webmasters. It also depicts the mobile usability report identifies which property pages have usability issues when seen on mobile devices.

This slide covers details on URL Inspection tool. It also includes information about Googles indexed version of a specific page. The Information includes AMP errors, structured data errors, and indexing issues.