Metrics

This slide provides information regarding the SEO audit. It also covers details of its importance in improving website performance, content optimization, enhancing user experience, discovering potential revenue sources, and removing toxic backlinks.

This slide provides information regarding the important XML sitemap checks for SEO audit. It also includes details of common mistakes, corresponding corrective actions, and the best tools to conduct the sitemaps audit.

The purpose of this slide is to provide an overview of SEO analytics. It also includes details of major SEO analytics benefits such as tracking online traffic, understanding user behavior, knowing the websites popular pages, and improving website content.

This slide showcases a comprehensive checklist to conduct an SEO audit. It includes details of multiple factors associated with Technical, On-Page, and Off-Page SEO Audit.

The purpose of this slide is to highlight the anchor text mistakes in off-page SEO audit along with corrective actions and tools for audit.

This slide provides information regarding the major backlinking mistakes in off-page SEO audit. It also tabulates the multiple corrective actions along with the tools for audit.

This slide tabulates the typical social media integration mistakes done in SEO. It also provides information regarding the associated corrective actions.

This slide provides information regarding the common internal and external links mistakes in off-page SEO audit. It also contains details of corrective actions and tools for audit.

This slide provides information regarding the content duplication issues and associated corrective actions in On-Page SEO audit. It also contains details of features of high-quality SEO content.

This slide indicates the common heading tags issues in On-Page SEO audit. It also contains details of audit tools and corrective actions.

This slide provides information regarding the common image optimization mistakes in On-Page SEO audit and their corrective actions.

This slide highlights the findings of On-page SEO audit findings of major factors such as thin content, keyword focus, and page load speed.

This slide tabulates the findings of on-page SEO analysis factors such as title tags, heading tags, meta descriptions, duplicate content, and alt tags.

This slide highlights the sample scorecard for the preparation of the SEO audit report.

This slide showcases the findings of an off-page SEO audit covering major factors such as broken external links, backlink toxicity analysis, and referring domains.

This slide showcases how the Google Analytics tool can be used to create custom dashboards such as content performance dashboard, topic-specific dashboard, etc.

This slide highlights how the Google Analytics tool is used to annotate for content updates.

This slide indicates how the Google Analytics tool is used in SEO to examine the bounced traffic to increase engagement and conversions.

This slide showcases how the Google Analytics tool is used in SEO to check the loading speed of multiple pages of the website.

This slide indicates how the Google Analytics tool is used in SEO to track search queries by effectively syncing the search console account.

This slide highlights how the Google Analytics tool is used to set custom notifications for tracking traffic changes.

This slide showcases how the Google Analytics tool is used in SEO for industry analysis.

This slide indicates how the Google Analytics tool is used in SEO to track the performance of top landing pages on multiple factors.

This slide showcases how the Google Analytics tool is used in SEO to monitor the websites organic traffic.

These slides include the definition of on-page SEO also known as on-site SEO and its ranking factors, such as keywords in the title tag, meta description tag, ALT tag, length of the content, etc.

These slides provide information on header tags best practices for website search engine optimization.

These slides discuss XML sitemaps and their best practices to update them for the websites search engine optimization.

This slide provides an overview of major tools to perform SEO analytics such as Google Analytics, SE Ranking, Sitechecker, Moz Pro, Ahrefs and SEMrush.

These slides contain information about how to perform SEO keyword validation using google planner and google trends.

These slides discuss the significance of domain names in SEO. It also contains information on best practices for writing SEO-friendly URLs.

These slides discuss the negative impact of duplicate content on SEO. It also covers the concept of canonical tags in search engine optimization.

These slides showcase the working of Google Keyword Planner for keyword research in search engine optimization SEO.

These slides contain information about the definition, tools, and importance of Latent Semantic Indexing LSI keywords for search engine optimization SEO.

These slides provide information on the advantages of SEO analytics and list the multiple tools to use to perform the same.

These slides highlight the creation of a keyword list for search engine optimization SEO using Wikipedia and Ubersuggest.

These slides provide an overview of SEO keyword research and highlight why it is crucial to perform to achieve a higher ranking in SERP.

The purpose of this slide is to showcases the difference between traditional and modern SEO approaches. It compares them based on keywords, content, and practices used in each type of approach.

This slide provides information regarding the definition of search engine optimization and its uses, i.e. improving search engine ranking and increasing website traffic quantity and quality.

The slide showcases the framework to illustrate the working of a search engine. It also contains details of the frameworks major components that are crawler or spider, indexer, and ranking algorithm.

This slide lists the learning outcomes of search engine optimization training curriculum.

This slide provides information regarding the major SEO certification worth pursuing. The key certifications highlighted are Google Digital Garage, Moz SEO Essentials Certificate, SEMrush Academy, Hubspot Academy, and Yoast Academy.

This slide provides information regarding the key statistics which reflect the importance of SEO for business organizations.

This slide provides information regarding the definition of a search engine. It also highlights the popular search engines such as Google, Baidu, Yandex, etc., across the world.

The slide visually provides the information regarding the market share of multiple search engines such as Google, Bing, Yahoo, Baidu, and Yandex.

This slide graphically provides information regarding the userbase of multiple search engines such as Google, Baidu, Yandex, etc.

This slide provides information regarding the search engine working process. The three major steps discussed are crawling, indexing, and ranking.

The purpose of this slide is to provide information regarding the two types of search results, i.e. organic and paid search. It also compares the two on the basis of cost, time taken to deliver results, and longevity.

This slide provides information regarding the career path for SEO professionals. It also contains details of multiple job roles such as SEO executive, SEO analyst, SEO and SEM specialist, AdWords specialist, analytics expert, digital marketing consultant, and SEO consultant.

This slide depicts the table of contents for the training session introduction to SEO. The topics covered are SEO definition, traditional vs. modern SEO, importance of SEO, key statistics around SEO. It also includes the search engines market share and working crawling, indexing, and ranking, and difference between organic and paid search.

This slide showcases the table of contents for the session SEO classification. The topics covered are SEO classification based on techniques On-Page, Off-Page, Local and Technical SEO and ethical practices White, Grey and Black Hat SEO, domain and page authority in SEO.

The purpose of this slide is to highlight the significance of SEO for business organizations as it improves online visibility, increases website traffic, ensures a better conversion rate, and helps in building builds trust and credibility of potential customers.

The purpose of this slide is to provide a brief introduction regarding off-page SEO. It also highlights its significance and multiple ranking factors such as building quality backlinks, guest blogging, brand mentions, etc.

This slide provides an overview of multiple off-page SEO audit factors such as internal and external links, backlinks, anchor text, and social media integration.

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