Key Performance Indicators

This slide highlights how the Google Analytics tool is used to annotate for content updates.

This slide showcases how the Google Analytics tool is used in SEO to check the loading speed of multiple pages of the website.

This slide highlights how the Google Analytics tool is used to set custom notifications for tracking traffic changes.

This slide showcases how the Google Analytics tool is used in SEO to monitor the websites organic traffic.

These slides include the definition of on-page SEO also known as on-site SEO and its ranking factors, such as keywords in the title tag, meta description tag, ALT tag, length of the content, etc.

These slides provide information on header tags best practices for website search engine optimization.

These slides discuss XML sitemaps and their best practices to update them for the websites search engine optimization.

This slide graphically presents the major SEO metrics analyzed by Google Analytics tools such as total organic traffic, average session duration, conversion rate per keyword, branded vs. non-branded traffic, etc.

These slides discuss the significance of domain names in SEO. It also contains information on best practices for writing SEO-friendly URLs.

These slides discuss the negative impact of duplicate content on SEO. It also covers the concept of canonical tags in search engine optimization.

These slides showcase the working of Google Keyword Planner for keyword research in search engine optimization SEO.

These slides highlight the creation of a keyword list for search engine optimization SEO using Wikipedia and Ubersuggest.

The purpose of this slide is to showcases the difference between traditional and modern SEO approaches. It compares them based on keywords, content, and practices used in each type of approach.

This slide lists the learning outcomes of search engine optimization training curriculum.

This slide provides information regarding the definition of a search engine. It also highlights the popular search engines such as Google, Baidu, Yandex, etc., across the world.

The slide visually provides the information regarding the market share of multiple search engines such as Google, Bing, Yahoo, Baidu, and Yandex.

This slide graphically provides information regarding the userbase of multiple search engines such as Google, Baidu, Yandex, etc.

The purpose of this slide is to provide information regarding the two types of search results, i.e. organic and paid search. It also compares the two on the basis of cost, time taken to deliver results, and longevity.

This slide provides information regarding the career path for SEO professionals. It also contains details of multiple job roles such as SEO executive, SEO analyst, SEO and SEM specialist, AdWords specialist, analytics expert, digital marketing consultant, and SEO consultant.

This slide showcases the table of contents for the session SEO classification. The topics covered are SEO classification based on techniques On-Page, Off-Page, Local and Technical SEO and ethical practices White, Grey and Black Hat SEO, domain and page authority in SEO.

The purpose of this slide is to provide a brief introduction regarding off-page SEO. It also highlights its significance and multiple ranking factors such as building quality backlinks, guest blogging, brand mentions, etc.

This slide provides an overview of multiple off-page SEO audit factors such as internal and external links, backlinks, anchor text, and social media integration.

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