Benefits And Importance Of Target Market Segmentation Ppt Sample File

This is a benefits and importance of target market segmentation ppt sample file. This is a six stage process. The stages in this process are avoid the markets which are unprofitable and irrelevant promising segments only, advertising media can be more effectively used, market segmentation offers special benefits to small firms, market segmentation facilitates the matching of products with consumer needs, market segmentation facilitates the selection of the most suitable market, utilize the available marketing resources effectively target group is identified at the initial stage only.