Training

This slide provides information regarding the SEO audit. It also covers details of its importance in improving website performance, content optimization, enhancing user experience, discovering potential revenue sources, and removing toxic backlinks.

This slide provides information regarding the important XML sitemap checks for SEO audit. It also includes details of common mistakes, corresponding corrective actions, and the best tools to conduct the sitemaps audit.

The purpose of this slide is to highlight the anchor text mistakes in off-page SEO audit along with corrective actions and tools for audit.

This slide provides information regarding the major backlinking mistakes in off-page SEO audit. It also tabulates the multiple corrective actions along with the tools for audit.

This slide tabulates the typical social media integration mistakes done in SEO. It also provides information regarding the associated corrective actions.

This slide provides information regarding the content duplication issues and associated corrective actions in On-Page SEO audit. It also contains details of features of high-quality SEO content.

This slide indicates the common heading tags issues in On-Page SEO audit. It also contains details of audit tools and corrective actions.

This slide provides information regarding the common image optimization mistakes in On-Page SEO audit and their corrective actions.

This slide highlights the findings of On-page SEO audit findings of major factors such as thin content, keyword focus, and page load speed.

This slide tabulates the findings of on-page SEO analysis factors such as title tags, heading tags, meta descriptions, duplicate content, and alt tags.

This slide showcases the findings of an off-page SEO audit covering major factors such as broken external links, backlink toxicity analysis, and referring domains.

This slide depicts a table of content for the session on google analytics working to SEO performance metrics.

This slide showcases how the Google Analytics tool can be used to create custom dashboards such as content performance dashboard, topic-specific dashboard, etc.

This slide indicates how the Google Analytics tool is used in SEO to examine the bounced traffic to increase engagement and conversions.

This slide indicates how the Google Analytics tool is used in SEO to track search queries by effectively syncing the search console account.

This slide highlights how the Google Analytics tool is used to set custom notifications for tracking traffic changes.

This slide showcases how the Google Analytics tool is used in SEO for industry analysis.

This slide indicates how the Google Analytics tool is used in SEO to track the performance of top landing pages on multiple factors.

This slide showcases how the Google Analytics tool is used in SEO to monitor the websites organic traffic.

This slide graphically presents the major SEO metrics analyzed by Google Analytics tools such as total organic traffic, average session duration, conversion rate per keyword, branded vs. non-branded traffic, etc.

These slides discuss the negative impact of duplicate content on SEO. It also covers the concept of canonical tags in search engine optimization.

These slides showcase the working of Google Keyword Planner for keyword research in search engine optimization SEO.

These slides contain information about the definition, tools, and importance of Latent Semantic Indexing LSI keywords for search engine optimization SEO.

These slides highlight the creation of a keyword list for search engine optimization SEO using Wikipedia and Ubersuggest.

This slide provides information regarding the major SEO certification worth pursuing. The key certifications highlighted are Google Digital Garage, Moz SEO Essentials Certificate, SEMrush Academy, Hubspot Academy, and Yoast Academy.

This slide provides information regarding the definition of a search engine. It also highlights the popular search engines such as Google, Baidu, Yandex, etc., across the world.

The slide visually provides the information regarding the market share of multiple search engines such as Google, Bing, Yahoo, Baidu, and Yandex.

This slide graphically provides information regarding the userbase of multiple search engines such as Google, Baidu, Yandex, etc.

This slide provides information regarding the search engine working process. The three major steps discussed are crawling, indexing, and ranking.

The purpose of this slide is to provide a brief introduction regarding off-page SEO. It also highlights its significance and multiple ranking factors such as building quality backlinks, guest blogging, brand mentions, etc.

This slide provides an overview of multiple off-page SEO audit factors such as internal and external links, backlinks, anchor text, and social media integration.

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We learn about the impact of good D and I practices on business. These are bigger talent pool, new perspective and innovation, improved performance, increased employee engagement and trust, better decision-making, and stronger business results and profits.

The key lessons one can take from studying lack of D and I practices in an organization. We learn that one major drawback of no D and I at workplaces is that once can lose talented employees

We get to learn of the long term impact of no D and I practices on business within the organization. It states that a lack of diversity in the workplace might unintentionally create a hostile environment, contributing to increased turnover.

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This slide explains the policy statements and requirements for diversity and inclusion. A standard document states that the company appreciates and supports their workers diversity in age, ethnicity, gender, gender identity or expression, sexual orientation etc.

This slide mentions key outcomes or lessons that we take from the session on the three toxic practices of Stereotypes, Prejudice and Discrimination. Decline in employee morale and unnecessary litigation are the two major consequences.

We study and full understand the meaning of Employee Resource Groups ERGs. ERGs are employee groups formed voluntarily by the company and are devoted to promoting a diverse and inclusive work environment within the firms purpose, values, business practices, and objectives.

This slide explains the impact of lack of D and I practices on business. The major ones among these are lower revenue growth, little or no innovation, lack of ability to recruit a diverse talent pool, and lower rate of employee retention.