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The following slide depicts the comparison of white, black, and grey hat SEO. The multiple parameters used for comparison are search engine guidelines, ideal for long term, time taken to deliver results, cost involved long term, and risk involved.

This slide highlights the difference between on-page and off-page SEO based on multiple parameters such as optimization place, primary focus, control, role of social media, and longevity.

The purpose of this slide is to showcase the classification of SEO based on techniques and ethical practices. The major SEO types that come under techniques classification are on-page, off-page, technical, and local SEO. In contrast, white hat, grey hat, and black hat fall under the ethical practices category.

The purpose of this slide is to showcase the multiple techniques to build high authority in SEO, such as creating quality content, ensuring content is focused, prioritizing backlinks, performing competitor analysis, updating old content, and sharing content online.

This slide provides information regarding the comparison of board and long-tail keywords on multiple factors such as the number of words, search intent, keyword search volume, keyword competition, effort required to rank, and conversion rate.

This slide provides information regarding the approach used for the hands-on activity to understand the concept of keyword research in SEO.

The purpose of this slide is to highlight the importance of keyword research in search engine optimization, such as to achieve a higher ranking in SERP, have a better understanding of user demands, drive more traffic towards the website, etc.

This slide provides information regarding the importance of LSI keywords in SEO to have a better understanding of website content in order to achieve higher ranks in search engine results pages SERPs.

This slide showcases the table of contents for the session On-page SEO strategies. The topics covered are on-page ranking factors and techniques, breadcrumb optimization, and dos and donts of on-page SEO.

This slide covers sitemap updating best practices and factors that are considered while updating sitemap.

This slide covers reasons why URLs are important for SEO, such as to enhance user experience by highlighting what to expect on the page and a well-crafted URL gives a easy-to-understand indicator etc.

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

This slide covers details about a breadcrumb which is a small text path, often located at the top of a page indicating where the user is on the site. Every step of that path is clickable, all the way back to the homepage.

This slide covers on site SEO dos such as ensure the websites user experience and donts such as do not limit keywords avoid stuffing similar keywords instead expand the pool to include various terms.

This slide covers types of filters in performance report such as search type wed, images, videos, news etc.

This slide covers google search console performance section details such as total clicks, impressions, average CTR, positioning, etc.

This slide covers the report depicting which pages on a site have been indexed and highlights URLs that had caused issues when Googlebot attempted to crawl and index them.

This slide covers details on what is duplicate content and various ways to fix or prevent thin and bad pages.

This slide covers four ways to analyze performance data such as Low click-through rate, Missing search queries, missing pages and branded search queries.

This slide covers prerequisites and steps for how to submit sitemaps in webmaster.

This slide covers details about Crawling, Indexing, Accessibility and why these factors are important in Google Search Console.

This slide covers types of errors that mobile-friendly test tool identifies such as uses incompatible plugins, Viewport not set, Viewport not set to device-width, Content wider than screen, Text too small to read etc.

This slide provides information regarding the link juice and multiple factors that determine the links actual value, such as relevancy, authoritativeness, anchor text, following, domain quality, link location and quantity on page, and HTTPS status.

The purpose of this slide is to provide an overview of Anatomy of text and image Back Links in Off-Page SEO.

This slide depicts the factors affecting rank in off-page SEO such as quality backlinks, author rank, link profiles, quality content and relevance.

This slide tabulates the key differences of follow and no-follow links in terms of site crawling, link equity transferred, applications, and benefits.

This slide provides an overview of the process to obtain link equity from websites to rank higher in SERPs search engine results pages.