Program Metrics

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This slide provides an overview of domain and page authority. It also contains details regarding the usability of both metrics in search engine optimization.

This slide provides information regarding the domain and page authority metrics used in search engine optimization. It also provides information regarding their significance in obtaining a higher rank in the search engine results page SERP.

This slide covers monitoring SEO for school as strategy for education industry. It also depicts that education businesses must monitor their website through KPI or metrics such as loading speed, your websites mobile-friendliness, etc.

This slide covers SEO techniques for schools, institutions, universities, departments, programs, and streams such as use of visual elements, keywords integration, domain age, fresh content and frequency, content indexing, quality, length, and mobile optimization

This slide depicts a table of content for the session on google analytics working to SEO performance metrics.

This slide covers a brief introduction about the google search console, formerly known as webmasters, and how it helps developers, website owners, and SEO professionals understand traffic and errors through metrics.

This slide covers ranking signals for IT or SaaS or software companies such as social signals, content optimization, link profile, technical factors, domain age and overall authority, user experience, etc.

These slides contain information about how to perform SEO keyword validation using google planner and google trends.

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This slide lists the learning outcomes of search engine optimization training curriculum.

This slide covers optimizing rich snippet as SEO strategy for IT or SaaS or software companies. It also depicts that rich snippets are a fantastic chance for branding IT products

This slide covers keywords optimization as SEO strategy for IT or SaaS or software companies. It also covers the ways to do it such as keeping keywords and their variations naturally throughout the body of the article, etc.

This slide covers link profile as SEO strategy for IT or SaaS or software companies. It also depicts the ways to do it such as guest posting, influencer marketing, SaaS inbound marketing, etc.

This slide covers evaluation and improvements strategy for IT or SaaS or software companies. It also depicts that SEO for IT companies is long term and includes ways to improve the performance.

This slide covers voice SEO strategy for IT or SaaS or software companies. It also depicts that there are three essential aspects to consider when optimizing for SaaS by targeting conversational search questions or Q and A inquiries.

This slide covers how a user can read charts and tables in the google search console. It also depicts that Unless users filter by page or search appearance, the chart data, as well as table data, will always be aggregated by property.

This slide covers facts and figures on why SEO is crucial in IT and technology companies. It also depicts that social media is one of the effective methods to learn about new companies, and promote IT products and services.

These slides highlight the creation of a keyword list for search engine optimization SEO using Wikipedia and Ubersuggest.

This slide covers the on-page technical SEO strategy for IT or SaaS or software companies. It also cover how to do it such as improve the sites user experience, including mobile responsiveness, quick loading time, and other elements that will keep the audience on the site for longer duration.

This slide covers optimizing UX or UI as SEO strategy for IT or SaaS or software companies. It also depicts that if the readers are appropriately engaged, it will improve their delay time, a ranking signal, and the probability of sharing the content, earning more backlinks, etc.

These slides provide information on the advantages of SEO analytics and list the multiple tools to use to perform the same.

The purpose of this slide is to provide information regarding the approaches to conduct the SEO Search Engine Optimization audit of robots.txt file. It also tabulates the common mistakes, corresponding corrective actions, along with the best software to conduct the robots.txt file inspection.

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This slide covers details on how to make mobile SEO-friendly for education industry. It also lists the methods for ensuring that your mobile site complies with search engine requirements.

This slide covers list of topics that can be useful to write a travel blog such as travel tips, exotic places to visit, activities travelers can do at destination, events worth visiting, etc.

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This slide covers list of on-page SEO factors such as Keywords in the title tag, meta description tag, and ALT tag, the length of the content, duplicate content, canonical tag, image optimization, content updates, keyword in URL, 301 or 401 errors and internal link building.

This slide lists down the multiple dos and donts of keyword research in SEO. The common dos are using long tail keywords, focusing on customer search intent while selecting keywords, etc., and donts are avoiding usage of acronyms and too much keyword repetition.

This slide showcases the table of contents for the session on IT industry SEO strategies. The topics included are why SEO for IT and technology companies is unique, tech companies who build 7-figure in the IT sector with SEO, SEO mindset in IT companies, IT companies goals for SEO, ranking signals, and SEO for IT and technology companies.

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This slide covers details about how The charts and tables data are aggregated by the property, except when categorized by page or search appearance.

This slide covers optimizing website performance as technical SEO strategy for education industry. Technical SEO tells what to measure, i.e. bounce rate, dwell time, page speed and what to fix, i.e. broken redirects, dead links, and duplicate content and what to create, i.e. sitemap and robots.txt file.

This slide covers details on title tag. It also depicts that a title tag is an HTML element that defines a webpage title usability, SEO, and social sharing.

This slide covers details on meta descriptions such as it is a small paragraph that gets displays on the SERPs beneath the website title and contains information about the webpage etc.

This slide covers factors considered while optimizing content in IT sector such as search queries or keywords that are relevant in IT sector, and the users search intent when searching for those queries.

This slide covers social media publishing as SEO strategy for IT industry. It also depicts that a business should use company accounts to promote content, share others content in your industry, etc.

This slide provides information regarding the SEO audit. It also covers details of its importance in improving website performance, content optimization, enhancing user experience, discovering potential revenue sources, and removing toxic backlinks.

This slide provides information regarding the definition of off-page SEO. It also contains details regarding the importance of off-page SEO.

This slide covers problem regarding SEO mindset in IT companies along with its solutions. It also depicts that the role of SEO is to align the online presence, including our website, content, and even social media presence, according to the guidelines of Google and other search engines.

This slide covers the goals of IT companies for doing SEO such as increasing organic traffic, leads, sales conversion, online reputation, brand presence, defining target market, better customer service, etc.

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This slide covers dos and donts of the title tag such as Use clear, concise and informative language that readers can quickly process and avoid using same keywords over and over or inappropriately etc.

This slide covers tech companies that build 7-figure in IT sector with SEO. It also depicts that content marketing and SEO are the main customer acquisition channels.

This slide covers details how mobile friendly tool fixes all the problems on the site, test the repair, and confirm that all changes are implemented, etc.

This slide covers search signals for page experience largely known as core web vitals. It also includes KPIs such as mobile-friendly experience, safe browsing experience, HTTPS security and no intrusive interstitials.

This slide provides information regarding the keyword density in SEO and the formula to calculate it. It also contains the reasons for its low relevancy in SEO, which are the updation of ranking algorithms and unchecked keyword stuffing.

This slide provides an information regarding the page speed and major tools to audit it. It also includes details of major mistakes that result in slow page speed and corrective actions to improve it.

This slide provides information regarding the brief introduction to on-page SEO. It also includes details of its significance and multiple ranking factors.

This slide provides information regarding the overview of black hat SEO. It covers details of common black hat SEO techniques such as cloaking, redirecting to different URLs, etc. Further, it includes advantages and disadvantages of black hat SEO techniques.

This slide covers details on meta tags. It also depicts that Meta Tags are HTML tags that website owners add to their content to make it easier for crawlers to rank the webpage.

This slide covers the details about duplicate content and how it impacts SEO negatively. It also illustrates that large-scale duplication may dilute the ability of the website to rank on top of search engines.

This slide covers RSS feed such as it is an XML based content format, and it helps in SEO by improving the retention of the readers and boosts the value of websites.

The purpose of this slide is to provide an overview of the E-A-T concept used in search engine optimization. It also includes details regarding its significance in building links in Off-Page SEO.

This slide covers image and video optimization as SEO strategy for healthcare industry. It also depicts that use of Alt tags improves the accessibility of the website and its topic relevancy.

This slide covers what SEO means for Education industry and why it is different from other industries. It also depicts that educational websites require particular keyword searches for different institutions.

The purpose of this slide is to provide a brief introduction regarding off-page SEO. It also highlights its significance and multiple ranking factors such as building quality backlinks, guest blogging, brand mentions, etc.

The purpose of the following slide is to provide an introduction to local SEO. It also includes details of multiple businesses that utilize it, such as hospitality, law firms, florists, etc. Further, it also covers information about local SEO ranking factors such as relevance, distance, and prominence.

The slide covers details about queries filter such as its functioning, common uses and difference between branded and non-branded queries

The purpose of this slide is to introduce the SSL certificate and its adverse impact if one doesnt install it. It also includes information about the multiple SLL certificates such as single-domain SSL certificate, multi-domain SSL certificate, wildcard SSL certificate, organization SSL certificate, and extended.

This slide provides information regarding grey hat SEO techniques to improve the website ranking. It also tabulates the major advantages and disadvantages of grey hat SEO.

The purpose of the following slide is to provide an overview of white hat SEO. It also includes information regarding the major white hat techniques, advantages, and limitations.

This slide provides information regarding the definition of a keyword in SEO. It also visually presents the position of the keyword in the search engine webpage.

This slide covers importance and best practices of domain names for SEO. It also depicts that domain names should be catchy, unique, and brand-friendly.

This slide covers how to write SEO-friendly header tags. It also depicts that Header tags provide structure and context for the articles

This slide covers details about pages filter. It also depicts that performance report assigns data to the pages canonical URL, not to a duplicate URL.

This slide covers details about how to read mobile usability report in google search console. It also includes details about page status such as error and valid.

This slide covers details regarding page experience tab in webmaster. It also depicts how people are experiencing the webpages other than the content on the site.

This slide illustrates the anchor text in backlinks. It also contains details of major types of anchor text such as images, generic, naked link, branded, partial-match, and exact-match.

This slide provides information regarding the definition of link building. It also includes details of major principles to be followed to build efficient links in Off-page SEO.

This slide covers healthcare SEO strategy checklist. It includes optimization of meta and title tags, correct internal link utilizations, optimization of media, generating high-quality backlinks, etc.

This slide covers medical keyword research as SEO strategy for healthcare industry. It also depicts that businesses should evaluate and improve upon their competitors internet marketing techniques.

This slide covers proper navigation on school website as SEO strategy for education industry. It also depicts that understanding the sites navigational system is essential for well-structured website.

This slide indicates the common meta description tag mistakes in the On-Page SEO audit. It also contains details of audit tools and corrective actions.

The slides provide information regarding the common mistakes identified in On-Page SEO audit. It also contains details of multiple audit tools and corrective actions to rectify those mistakes.

This slide tabulates the major mobile optimization mistakes in SEO audit and tools to identify them. It also contains information regarding the corrective actions to resolve them.

This slide showcases a comprehensive checklist to conduct an SEO audit. It includes details of multiple factors associated with Technical, On-Page, and Off-Page SEO Audit.

This slide provides information regarding the major backlinking mistakes in off-page SEO audit. It also tabulates the multiple corrective actions along with the tools for audit.

This slide tabulates the typical social media integration mistakes done in SEO. It also provides information regarding the associated corrective actions.

This slide provides information regarding the common internal and external links mistakes in off-page SEO audit. It also contains details of corrective actions and tools for audit.

This slide provides information regarding the content duplication issues and associated corrective actions in On-Page SEO audit. It also contains details of features of high-quality SEO content.

This slide indicates the common heading tags issues in On-Page SEO audit. It also contains details of audit tools and corrective actions.

These slides discuss the significance of domain names in SEO. It also contains information on best practices for writing SEO-friendly URLs.

These slides discuss the negative impact of duplicate content on SEO. It also covers the concept of canonical tags in search engine optimization.

These slides provide an overview of SEO keyword research and highlight why it is crucial to perform to achieve a higher ranking in SERP.

This slide provides information regarding the definition of search engine optimization and its uses, i.e. improving search engine ranking and increasing website traffic quantity and quality.

This slide provides information regarding the definition of a search engine. It also highlights the popular search engines such as Google, Baidu, Yandex, etc., across the world.

This slide provides information regarding technical SEO along with its significance. It also provides information regarding multiple techniques to make a website technical SEO-friendly, such as creating a website XML sitemap, using a secure sockets layer SSL, increasing website loading speed, etc.

The slide provides information regarding the factors that impact domain and page authority scores that are age and popularity. It also contains details about the calculation of domain and page authority scores.

This slide showcases the major factors that impact SEO keyword selection, such as search volume, competition, keyword effectiveness index, relevancy, and intent. It also provides information regarding the ideal keyword and order of importance of the factors.

This slide provides an overview of LSI keywords in SEO. It also includes details of tools to find appropriate latent semantic indexing keywords such as Google autocomplete and related searches, LSI graph, etc.

The purpose of this slide is to provide an overview of long-tail keywords in SEO. It includes details regarding long-tail keywords such as specific in nature, low search volume, etc.

This slide covers definition of on-page SEO also known as on-site SEO. It also depicts that SEO is the process of optimizing webpages so that they rank higher in search engines.

The slide visually presents the information regarding search volume and conversion rate of broad and long-tail keywords. It also contains details about how broad keywords are used to make appropriate long-tail keywords.

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the pages context, which helps Google offer up relevant results to users queries.

This slide covers details on ALT tags. It also depicts that Alt text gives extra picture context or descriptions to search engine crawlers, assisting them in indexing an image more effectively.

This slide covers a brief description about robots.txt file. It depicts that the robots.txt file is a web crawler-blocking standard that prevents web crawlers from accessing all or portions of a website.

This slide covers SEO best practices for URLs. It depicts that URLs should be definitive but concise. By seeing only the URL, a user and search engine should have a good idea of what to expect on the page.

This slide covers importance of Title Tag for SEO. It also depicts that Meta title tags play an important role in assisting search engines for understanding what website is all about.

This slide covers details on XML sitemaps. It also depicts that a XML sitemap is a method of structuring a website by identifying the URLs and data inside each component.

This slide explains the Internal links that are hyperlinks that point to target the same domain as the one on which the link is located. It helps in SEO because using the right internal linking strategy can boost the traffic.

This slide depicts the table of contents for the session google search console working. The topics included in the session are what is google search console and its usage to determine site speed, crawling, indexing, accessibility, and duplicate content.

This slide covers introduction about webmaster dimensions. It also depicts there are the six types of dimension filters in this report such as queries, pages, countries, devices, search appearance, and date.

This slide covers ways to prioritize and fix issues in webmasters. It also includes summary report page by a mix of validation states and the number of impacted pages.

This slide covers details about mobile usability report in webmasters. It also depicts the mobile usability report identifies which property pages have usability issues when seen on mobile devices.

This slide covers details on URL Inspection tool. It also includes information about Googles indexed version of a specific page. The Information includes AMP errors, structured data errors, and indexing issues.