Product Comparison Matrix

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This is a market positioning ppt powerpoint presentation model objects. This is a six stage process. The stages in this process are key benefit, what is it, target segment, market category, primary differentiation, competitive alternatives.

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This is a competing brands example layout presentation background images. This is a four stage process. The stages in this process are level of involvement, product features, brand imagery, basic features, peripheral cues, nature of appeal.

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