Parallel Tracks

This slide covers voice SEO strategy for IT or SaaS or software companies. It also depicts that there are three essential aspects to consider when optimizing for SaaS by targeting conversational search questions or Q and A inquiries.

This slide covers as local SEO strategy for healthcare industry. It also depicts that Googles search engine requires websites in the YMYL category to adhere to stringent quality criteria and ranks them based on their knowledge, authority, and trustworthiness.

This slide covers details on why SEO is important for the healthcare businesses. There are reasons such as the search box on the browser brings visitors that are potential customers, growing competition, and local SEO.

This slide depicts the table of contents for the session on healthcare industry SEO strategies. The topics included are what search engine optimization does for healthcare practice, why SEO is extremely important for the healthcare business, SEO strategies that will benefit a healthcare website, a healthcare SEO checklist, and dos and donts of SEO in hospitality industry.

This slide covers creating high-quality content as SEO strategy for healthcare industry. It also depicts that creating relevant content that generates leads means building a solid brand that improves credibility, strengthens your brand image, and expands the market presence.

This slide covers link building as SEO strategy for education industry. It also depicts that the more links one website gets from another, the higher will be the search engine ranking and better page and domain authority, and ranking power for linked pages.

This slide covers details on how to make mobile SEO-friendly for education industry. It also lists the methods for ensuring that your mobile site complies with search engine requirements.

This slide covers content optimization as SEO strategy for education industry. It also depicts that keywords should be included in page title, URL, H1 tag, in first paragraph of the content meta description, image files, and alt tags.

This slide covers proper navigation on school website as SEO strategy for education industry. It also depicts that understanding the sites navigational system is essential for well-structured website.

This slide covers monitoring SEO for school as strategy for education industry. It also depicts that education businesses must monitor their website through KPI or metrics such as loading speed, your websites mobile-friendliness, etc.

This slide covers optimizing school website for voice search as SEO strategy for education industry. It also depicts that school website should include 29-words answer for school-related questions in the blog posts, which will optimize the website for voice search.

This slide covers local SEO technique as SEO strategy for education industry. Local SEO for schools include keywords optimization and NAP name, address, and phone number strategies.

This slide covers dos and donts of the healthcare SEO such as creating landing pages with responsive design, optimizing for mobile, not taking backlinks from low quality websites, etc.

This slide covers what SEO means for Education industry and why it is different from other industries. It also depicts that educational websites require particular keyword searches for different institutions.

This slide showcases the table of contents for the session on SEO audit. The topics covered are an introduction to SEO audit, benefits of SEO audit, audit factors for technical, on-page, and off-page SEO, checklist for SEO audit, and sample report for SEO audit.

This slide provides an overview of multiple on-page SEO audit factors such as title tags, meta description tags, headings H1 to H6, content duplication, and image optimization.

This slide provides an overview of frontend factors that must be taken into account for SEO audit, such as user-friendly design, websites page loading time, bug-free code, simple navigation, optimized content keywords, text, images, and sitemaps for both user and search engine.

This slide provides an overview of multiple factors in technical SEO audit such as URLs, minifying CSS and JavaScript files, mobile optimization, sitemaps, robots.txt, image optimization, single domain, HTML errors or W3C validation, SSL certificate, and crawl errors.

This slide indicates the common meta description tag mistakes in the On-Page SEO audit. It also contains details of audit tools and corrective actions.

The slides provide information regarding the common mistakes identified in On-Page SEO audit. It also contains details of multiple audit tools and corrective actions to rectify those mistakes.

The purpose of this slide is to provide information regarding the approaches to conduct the SEO Search Engine Optimization audit of robots.txt file. It also tabulates the common mistakes, corresponding corrective actions, along with the best software to conduct the robots.txt file inspection.

This slide tabulates the major mobile optimization mistakes in SEO audit and tools to identify them. It also contains information regarding the corrective actions to resolve them.

This slide provides information regarding the major URL errors in SEO such as soft 404, 404, access denied, not followed, and non-www and www versions of URLs. It also provides details of audit tools to detect them and corrective actions to deploy to resolve them.

This slide provides an information regarding the major site errors in SEO such as DNS domain name server and server errors and robots failure. It also includes details of issues, useful tools to detect issues, and corrective actions.

This slide provides an information regarding the page speed and major tools to audit it. It also includes details of major mistakes that result in slow page speed and corrective actions to improve it.

The purpose of this slide is to introduce the SSL certificate and its adverse impact if one doesnt install it. It also includes information about the multiple SLL certificates such as single-domain SSL certificate, multi-domain SSL certificate, wildcard SSL certificate, organization SSL certificate, and extended.

This slide provides information regarding the SEO audit. It also covers details of its importance in improving website performance, content optimization, enhancing user experience, discovering potential revenue sources, and removing toxic backlinks.

This slide provides information regarding the important XML sitemap checks for SEO audit. It also includes details of common mistakes, corresponding corrective actions, and the best tools to conduct the sitemaps audit.

The purpose of this slide is to highlight the anchor text mistakes in off-page SEO audit along with corrective actions and tools for audit.

This slide provides information regarding the major backlinking mistakes in off-page SEO audit. It also tabulates the multiple corrective actions along with the tools for audit.

This slide tabulates the typical social media integration mistakes done in SEO. It also provides information regarding the associated corrective actions.

This slide provides information regarding the content duplication issues and associated corrective actions in On-Page SEO audit. It also contains details of features of high-quality SEO content.

This slide indicates the common heading tags issues in On-Page SEO audit. It also contains details of audit tools and corrective actions.

This slide provides information regarding the common image optimization mistakes in On-Page SEO audit and their corrective actions.

This slide highlights the findings of On-page SEO audit findings of major factors such as thin content, keyword focus, and page load speed.

This slide tabulates the findings of on-page SEO analysis factors such as title tags, heading tags, meta descriptions, duplicate content, and alt tags.

This slide showcases the findings of an off-page SEO audit covering major factors such as broken external links, backlink toxicity analysis, and referring domains.

This slide depicts a table of content for the session on google analytics working to SEO performance metrics.

This slide showcases how the Google Analytics tool can be used to create custom dashboards such as content performance dashboard, topic-specific dashboard, etc.

This slide indicates how the Google Analytics tool is used in SEO to examine the bounced traffic to increase engagement and conversions.

This slide showcases how the Google Analytics tool is used in SEO for industry analysis.

These slides provide information on header tags best practices for website search engine optimization.

This slide graphically presents the major SEO metrics analyzed by Google Analytics tools such as total organic traffic, average session duration, conversion rate per keyword, branded vs. non-branded traffic, etc.

These slides discuss the significance of domain names in SEO. It also contains information on best practices for writing SEO-friendly URLs.

These slides discuss the negative impact of duplicate content on SEO. It also covers the concept of canonical tags in search engine optimization.

These slides showcase the working of Google Keyword Planner for keyword research in search engine optimization SEO.

These slides contain information about the definition, tools, and importance of Latent Semantic Indexing LSI keywords for search engine optimization SEO.

These slides highlight the creation of a keyword list for search engine optimization SEO using Wikipedia and Ubersuggest.

The purpose of this slide is to showcases the difference between traditional and modern SEO approaches. It compares them based on keywords, content, and practices used in each type of approach.

The slide showcases the framework to illustrate the working of a search engine. It also contains details of the frameworks major components that are crawler or spider, indexer, and ranking algorithm.

This slide provides information regarding the major SEO certification worth pursuing. The key certifications highlighted are Google Digital Garage, Moz SEO Essentials Certificate, SEMrush Academy, Hubspot Academy, and Yoast Academy.

This slide provides information regarding the definition of a search engine. It also highlights the popular search engines such as Google, Baidu, Yandex, etc., across the world.

The slide visually provides the information regarding the market share of multiple search engines such as Google, Bing, Yahoo, Baidu, and Yandex.

This slide graphically provides information regarding the userbase of multiple search engines such as Google, Baidu, Yandex, etc.

This slide provides information regarding the search engine working process. The three major steps discussed are crawling, indexing, and ranking.

This slide showcases the table of contents for the session SEO classification. The topics covered are SEO classification based on techniques On-Page, Off-Page, Local and Technical SEO and ethical practices White, Grey and Black Hat SEO, domain and page authority in SEO.

The purpose of this slide is to provide a brief introduction regarding off-page SEO. It also highlights its significance and multiple ranking factors such as building quality backlinks, guest blogging, brand mentions, etc.

This slide provides an overview of multiple off-page SEO audit factors such as internal and external links, backlinks, anchor text, and social media integration.

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