Parallel Tracks

This slide covers definition of on-page SEO also known as on-site SEO. It also depicts that SEO is the process of optimizing webpages so that they rank higher in search engines.

This slide provides information regarding the keyword density in SEO and the formula to calculate it. It also contains the reasons for its low relevancy in SEO, which are the updation of ranking algorithms and unchecked keyword stuffing.

This slide provides information regarding the approach used for the hands-on activity to understand the concept of keyword research in SEO.

The purpose of this slide is to highlight the importance of keyword research in search engine optimization, such as to achieve a higher ranking in SERP, have a better understanding of user demands, drive more traffic towards the website, etc.

This slide provides information regarding the importance of LSI keywords in SEO to have a better understanding of website content in order to achieve higher ranks in search engine results pages SERPs.

This slide showcases the table of contents for the session On-page SEO strategies. The topics covered are on-page ranking factors and techniques, breadcrumb optimization, and dos and donts of on-page SEO.

This slide covers importance and best practices of domain names for SEO. It also depicts that domain names should be catchy, unique, and brand-friendly.

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the pages context, which helps Google offer up relevant results to users queries.

This slide covers details on ALT tags. It also depicts that Alt text gives extra picture context or descriptions to search engine crawlers, assisting them in indexing an image more effectively.

This slide covers a brief description about robots.txt file. It depicts that the robots.txt file is a web crawler-blocking standard that prevents web crawlers from accessing all or portions of a website.

This slide covers importance of Title Tag for SEO. It also depicts that Meta title tags play an important role in assisting search engines for understanding what website is all about.

This slide covers how to write SEO-friendly header tags. It also depicts that Header tags provide structure and context for the articles

This slide covers details on XML sitemaps. It also depicts that a XML sitemap is a method of structuring a website by identifying the URLs and data inside each component.

This slide covers reasons why URLs are important for SEO, such as to enhance user experience by highlighting what to expect on the page and a well-crafted URL gives a easy-to-understand indicator etc.

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

This slide covers dos and donts of the title tag such as Use clear, concise and informative language that readers can quickly process and avoid using same keywords over and over or inappropriately etc.

This slide Covers a description of webmaster performance report metrics. It depicts The total number of times users clicked on a website, the number of times the site appeared in the search result, the average click-through rate, and an average ranking of the website URLs in the Google search engine.

This slide covers the details about duplicate content and how it impacts SEO negatively. It also illustrates that large-scale duplication may dilute the ability of the website to rank on top of search engines.

This slide explains the Internal links that are hyperlinks that point to target the same domain as the one on which the link is located. It helps in SEO because using the right internal linking strategy can boost the traffic.

This slide covers on site SEO dos such as ensure the websites user experience and donts such as do not limit keywords avoid stuffing similar keywords instead expand the pool to include various terms.

This slide covers details about pages filter. It also depicts that performance report assigns data to the pages canonical URL, not to a duplicate URL.

The slide covers details about queries filter such as its functioning, common uses and difference between branded and non-branded queries

This slide covers how a user can read charts and tables in the google search console. It also depicts that Unless users filter by page or search appearance, the chart data, as well as table data, will always be aggregated by property.

This slide covers google search console performance section details such as total clicks, impressions, average CTR, positioning, etc.

This slide covers RSS feed such as it is an XML based content format, and it helps in SEO by improving the retention of the readers and boosts the value of websites.

This slide covers introduction about webmaster dimensions. It also depicts there are the six types of dimension filters in this report such as queries, pages, countries, devices, search appearance, and date.

This slide covers details on what is duplicate content and various ways to fix or prevent thin and bad pages.

This slide covers search signals for page experience largely known as core web vitals. It also includes KPIs such as mobile-friendly experience, safe browsing experience, HTTPS security and no intrusive interstitials.

This slide covers prerequisites and steps for how to submit sitemaps in webmaster.

This slide covers details regarding page experience tab in webmaster. It also depicts how people are experiencing the webpages other than the content on the site.

This slide covers details on URL Inspection tool. It also includes information about Googles indexed version of a specific page. The Information includes AMP errors, structured data errors, and indexing issues.

This slide covers detail instructions to use additional report filter in webmaster. It also includes some default filters that help us understand the search traffic such as queries, search types, pages, countries, etc.

This slide covers types of errors that mobile-friendly test tool identifies such as uses incompatible plugins, Viewport not set, Viewport not set to device-width, Content wider than screen, Text too small to read etc.

This slide provides information regarding the link juice and multiple factors that determine the links actual value, such as relevancy, authoritativeness, anchor text, following, domain quality, link location and quantity on page, and HTTPS status.

The purpose of this slide is to provide an overview of Anatomy of text and image Back Links in Off-Page SEO.

The purpose of this slide is to provide an overview of the E-A-T concept used in search engine optimization. It also includes details regarding its significance in building links in Off-Page SEO.

This slide provides information regarding the definition of link building. It also includes details of major principles to be followed to build efficient links in Off-page SEO.

This slide provides an overview of the process to obtain link equity from websites to rank higher in SERPs search engine results pages.

This slide provides information regarding the definition of off-page SEO. It also contains details regarding the importance of off-page SEO.

This slide depicts the table of contents for the session off-page SEO strategies. The topics are an introduction to off-page SEO, types of links and link building in off-page SEO, disowning toxic backlinks, and other off-page strategies.

This slide provides information regarding the major types of links in Off-page SEO such as internal, external, and backlinks.

The purpose of this slide is to provide an information regarding the Do-Follow and No-Follow Backlinks in Off-Page SEO.

This slide covers the on-page technical SEO strategy for IT or SaaS or software companies. It also cover how to do it such as improve the sites user experience, including mobile responsiveness, quick loading time, and other elements that will keep the audience on the site for longer duration.

This slide covers factors considered while optimizing content in IT sector such as search queries or keywords that are relevant in IT sector, and the users search intent when searching for those queries.

This slide covers optimizing rich snippet as SEO strategy for IT or SaaS or software companies. It also depicts that rich snippets are a fantastic chance for branding IT products

This slide covers keywords optimization as SEO strategy for IT or SaaS or software companies. It also covers the ways to do it such as keeping keywords and their variations naturally throughout the body of the article, etc.

This slide covers optimizing UX or UI as SEO strategy for IT or SaaS or software companies. It also depicts that if the readers are appropriately engaged, it will improve their delay time, a ranking signal, and the probability of sharing the content, earning more backlinks, etc.

This slide covers mistakes done in travel SEO such as using a platform that is not SEO-friendly, no social media presence, duplicate content, ignoring consumer reviews, etc.

This slide covers problem regarding SEO mindset in IT companies along with its solutions. It also depicts that the role of SEO is to align the online presence, including our website, content, and even social media presence, according to the guidelines of Google and other search engines.

This slide covers the goals of IT companies for doing SEO such as increasing organic traffic, leads, sales conversion, online reputation, brand presence, defining target market, better customer service, etc.

This slide showcases the table of contents for the session on IT industry SEO strategies. The topics included are why SEO for IT and technology companies is unique, tech companies who build 7-figure in the IT sector with SEO, SEO mindset in IT companies, IT companies goals for SEO, ranking signals, and SEO for IT and technology companies.

This slide covers list of topics that can be useful to write a travel blog such as travel tips, exotic places to visit, activities travelers can do at destination, events worth visiting, etc.

This slide covers healthcare SEO strategy checklist. It includes optimization of meta and title tags, correct internal link utilizations, optimization of media, generating high-quality backlinks, etc.

This slide covers website speed and mobile use optimization as SEO strategy for healthcare industry. It depicts that websites should ensure that they have a responsive design, mobile-friendly content, and buttons that are large enough to tap.

This slide covers link building and quality backlinks as SEO strategy for healthcare industry. It also depicts that getting quality backlinks is an important task as low quality links can lower the domain authority and website rank in SERP.

This slide covers competitor analysis as SEO strategy for healthcare industry. It also depicts that this research will assist businesses in better identifying opportunities and preparing for potential threats.

This slide covers medical keyword research as SEO strategy for healthcare industry. It also depicts that businesses should evaluate and improve upon their competitors internet marketing techniques.

This slide covers link profile as SEO strategy for IT or SaaS or software companies. It also depicts the ways to do it such as guest posting, influencer marketing, SaaS inbound marketing, etc.

This slide covers social media publishing as SEO strategy for IT industry. It also depicts that a business should use company accounts to promote content, share others content in your industry, etc.

This slide covers evaluation and improvements strategy for IT or SaaS or software companies. It also depicts that SEO for IT companies is long term and includes ways to improve the performance.

This slide covers voice SEO strategy for IT or SaaS or software companies. It also depicts that there are three essential aspects to consider when optimizing for SaaS by targeting conversational search questions or Q and A inquiries.

This slide covers as local SEO strategy for healthcare industry. It also depicts that Googles search engine requires websites in the YMYL category to adhere to stringent quality criteria and ranks them based on their knowledge, authority, and trustworthiness.

This slide covers details on why SEO is important for the healthcare businesses. There are reasons such as the search box on the browser brings visitors that are potential customers, growing competition, and local SEO.

This slide depicts the table of contents for the session on healthcare industry SEO strategies. The topics included are what search engine optimization does for healthcare practice, why SEO is extremely important for the healthcare business, SEO strategies that will benefit a healthcare website, a healthcare SEO checklist, and dos and donts of SEO in hospitality industry.

This slide covers creating high-quality content as SEO strategy for healthcare industry. It also depicts that creating relevant content that generates leads means building a solid brand that improves credibility, strengthens your brand image, and expands the market presence.

This slide covers link building as SEO strategy for education industry. It also depicts that the more links one website gets from another, the higher will be the search engine ranking and better page and domain authority, and ranking power for linked pages.

This slide covers details on how to make mobile SEO-friendly for education industry. It also lists the methods for ensuring that your mobile site complies with search engine requirements.

This slide covers content optimization as SEO strategy for education industry. It also depicts that keywords should be included in page title, URL, H1 tag, in first paragraph of the content meta description, image files, and alt tags.

This slide covers proper navigation on school website as SEO strategy for education industry. It also depicts that understanding the sites navigational system is essential for well-structured website.

This slide covers monitoring SEO for school as strategy for education industry. It also depicts that education businesses must monitor their website through KPI or metrics such as loading speed, your websites mobile-friendliness, etc.

This slide covers optimizing school website for voice search as SEO strategy for education industry. It also depicts that school website should include 29-words answer for school-related questions in the blog posts, which will optimize the website for voice search.

This slide covers local SEO technique as SEO strategy for education industry. Local SEO for schools include keywords optimization and NAP name, address, and phone number strategies.

This slide covers dos and donts of the healthcare SEO such as creating landing pages with responsive design, optimizing for mobile, not taking backlinks from low quality websites, etc.

This slide covers what SEO means for Education industry and why it is different from other industries. It also depicts that educational websites require particular keyword searches for different institutions.

This slide showcases the table of contents for the session on SEO audit. The topics covered are an introduction to SEO audit, benefits of SEO audit, audit factors for technical, on-page, and off-page SEO, checklist for SEO audit, and sample report for SEO audit.

This slide provides an overview of multiple on-page SEO audit factors such as title tags, meta description tags, headings H1 to H6, content duplication, and image optimization.

This slide provides an overview of frontend factors that must be taken into account for SEO audit, such as user-friendly design, websites page loading time, bug-free code, simple navigation, optimized content keywords, text, images, and sitemaps for both user and search engine.

This slide provides an overview of multiple factors in technical SEO audit such as URLs, minifying CSS and JavaScript files, mobile optimization, sitemaps, robots.txt, image optimization, single domain, HTML errors or W3C validation, SSL certificate, and crawl errors.

This slide indicates the common meta description tag mistakes in the On-Page SEO audit. It also contains details of audit tools and corrective actions.

The slides provide information regarding the common mistakes identified in On-Page SEO audit. It also contains details of multiple audit tools and corrective actions to rectify those mistakes.

The purpose of this slide is to provide information regarding the approaches to conduct the SEO Search Engine Optimization audit of robots.txt file. It also tabulates the common mistakes, corresponding corrective actions, along with the best software to conduct the robots.txt file inspection.

This slide tabulates the major mobile optimization mistakes in SEO audit and tools to identify them. It also contains information regarding the corrective actions to resolve them.

This slide provides information regarding the major URL errors in SEO such as soft 404, 404, access denied, not followed, and non-www and www versions of URLs. It also provides details of audit tools to detect them and corrective actions to deploy to resolve them.

This slide provides an information regarding the major site errors in SEO such as DNS domain name server and server errors and robots failure. It also includes details of issues, useful tools to detect issues, and corrective actions.

This slide provides an information regarding the page speed and major tools to audit it. It also includes details of major mistakes that result in slow page speed and corrective actions to improve it.

The purpose of this slide is to introduce the SSL certificate and its adverse impact if one doesnt install it. It also includes information about the multiple SLL certificates such as single-domain SSL certificate, multi-domain SSL certificate, wildcard SSL certificate, organization SSL certificate, and extended.

This slide provides information regarding the SEO audit. It also covers details of its importance in improving website performance, content optimization, enhancing user experience, discovering potential revenue sources, and removing toxic backlinks.

This slide provides information regarding the important XML sitemap checks for SEO audit. It also includes details of common mistakes, corresponding corrective actions, and the best tools to conduct the sitemaps audit.

The purpose of this slide is to highlight the anchor text mistakes in off-page SEO audit along with corrective actions and tools for audit.

This slide provides information regarding the major backlinking mistakes in off-page SEO audit. It also tabulates the multiple corrective actions along with the tools for audit.

This slide tabulates the typical social media integration mistakes done in SEO. It also provides information regarding the associated corrective actions.

This slide provides information regarding the content duplication issues and associated corrective actions in On-Page SEO audit. It also contains details of features of high-quality SEO content.

This slide indicates the common heading tags issues in On-Page SEO audit. It also contains details of audit tools and corrective actions.

This slide provides information regarding the common image optimization mistakes in On-Page SEO audit and their corrective actions.

This slide highlights the findings of On-page SEO audit findings of major factors such as thin content, keyword focus, and page load speed.

This slide tabulates the findings of on-page SEO analysis factors such as title tags, heading tags, meta descriptions, duplicate content, and alt tags.

This slide showcases the findings of an off-page SEO audit covering major factors such as broken external links, backlink toxicity analysis, and referring domains.

This slide depicts a table of content for the session on google analytics working to SEO performance metrics.

This slide showcases how the Google Analytics tool can be used to create custom dashboards such as content performance dashboard, topic-specific dashboard, etc.

This slide indicates how the Google Analytics tool is used in SEO to examine the bounced traffic to increase engagement and conversions.

This slide showcases how the Google Analytics tool is used in SEO for industry analysis.

These slides provide information on header tags best practices for website search engine optimization.

This slide graphically presents the major SEO metrics analyzed by Google Analytics tools such as total organic traffic, average session duration, conversion rate per keyword, branded vs. non-branded traffic, etc.

These slides discuss the significance of domain names in SEO. It also contains information on best practices for writing SEO-friendly URLs.

These slides discuss the negative impact of duplicate content on SEO. It also covers the concept of canonical tags in search engine optimization.

These slides showcase the working of Google Keyword Planner for keyword research in search engine optimization SEO.

These slides contain information about the definition, tools, and importance of Latent Semantic Indexing LSI keywords for search engine optimization SEO.

These slides highlight the creation of a keyword list for search engine optimization SEO using Wikipedia and Ubersuggest.

The purpose of this slide is to showcases the difference between traditional and modern SEO approaches. It compares them based on keywords, content, and practices used in each type of approach.

The slide showcases the framework to illustrate the working of a search engine. It also contains details of the frameworks major components that are crawler or spider, indexer, and ranking algorithm.

This slide provides information regarding the major SEO certification worth pursuing. The key certifications highlighted are Google Digital Garage, Moz SEO Essentials Certificate, SEMrush Academy, Hubspot Academy, and Yoast Academy.

This slide provides information regarding the definition of a search engine. It also highlights the popular search engines such as Google, Baidu, Yandex, etc., across the world.

The slide visually provides the information regarding the market share of multiple search engines such as Google, Bing, Yahoo, Baidu, and Yandex.

This slide graphically provides information regarding the userbase of multiple search engines such as Google, Baidu, Yandex, etc.

This slide provides information regarding the search engine working process. The three major steps discussed are crawling, indexing, and ranking.

This slide showcases the table of contents for the session SEO classification. The topics covered are SEO classification based on techniques On-Page, Off-Page, Local and Technical SEO and ethical practices White, Grey and Black Hat SEO, domain and page authority in SEO.

The purpose of this slide is to provide a brief introduction regarding off-page SEO. It also highlights its significance and multiple ranking factors such as building quality backlinks, guest blogging, brand mentions, etc.

This slide provides an overview of multiple off-page SEO audit factors such as internal and external links, backlinks, anchor text, and social media integration.

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