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The following slide depicts the comparison of white, black, and grey hat SEO. The multiple parameters used for comparison are search engine guidelines, ideal for long term, time taken to deliver results, cost involved long term, and risk involved.

This slide highlights the difference between on-page and off-page SEO based on multiple parameters such as optimization place, primary focus, control, role of social media, and longevity.

This slide provides information regarding the domain and page authority metrics used in search engine optimization. It also provides information regarding their significance in obtaining a higher rank in the search engine results page SERP.

The slide provides information regarding the factors that impact domain and page authority scores that are age and popularity. It also contains details about the calculation of domain and page authority scores.

The purpose of the following slide is to provide an introduction to local SEO. It also includes details of multiple businesses that utilize it, such as hospitality, law firms, florists, etc. Further, it also covers information about local SEO ranking factors such as relevance, distance, and prominence.

This slide provides information regarding the overview of black hat SEO. It covers details of common black hat SEO techniques such as cloaking, redirecting to different URLs, etc. Further, it includes advantages and disadvantages of black hat SEO techniques.

The purpose of this slide is to showcase the classification of SEO based on techniques and ethical practices. The major SEO types that come under techniques classification are on-page, off-page, technical, and local SEO. In contrast, white hat, grey hat, and black hat fall under the ethical practices category.

This slide provides information regarding technical SEO along with its significance. It also provides information regarding multiple techniques to make a website technical SEO-friendly, such as creating a website XML sitemap, using a secure sockets layer SSL, increasing website loading speed, etc.

This slide depicts the table of contents for SEO keyword research. The topics covered are keyword definition, significance of keyword research, keyword selection factors, strategy to conduct effective keyword research, keyword density and its relevance, LSI keywords and their importance, dos and donts of keyword research, and activity on keyword research.

The purpose of this slide is to showcase the multiple techniques to build high authority in SEO, such as creating quality content, ensuring content is focused, prioritizing backlinks, performing competitor analysis, updating old content, and sharing content online.

This slide provides an overview of domain and page authority. It also contains details regarding the usability of both metrics in search engine optimization.

This slide provides information regarding grey hat SEO techniques to improve the website ranking. It also tabulates the major advantages and disadvantages of grey hat SEO.

The purpose of the following slide is to provide an overview of white hat SEO. It also includes information regarding the major white hat techniques, advantages, and limitations.

This slide provides an overview of broad keywords in SEO in terms of their characteristics, such as three or less than three combinations of words, generic in nature, etc. It also contains two examples to showcase the broad keywords in the search engine webpage.

This slide provides information regarding the comparison of board and long-tail keywords on multiple factors such as the number of words, search intent, keyword search volume, keyword competition, effort required to rank, and conversion rate.

This slide showcases the major factors that impact SEO keyword selection, such as search volume, competition, keyword effectiveness index, relevancy, and intent. It also provides information regarding the ideal keyword and order of importance of the factors.

This slide covers list of on-page SEO factors such as Keywords in the title tag, meta description tag, and ALT tag, the length of the content, duplicate content, canonical tag, image optimization, content updates, keyword in URL, 301 or 401 errors and internal link building.

This slide lists down the multiple dos and donts of keyword research in SEO. The common dos are using long tail keywords, focusing on customer search intent while selecting keywords, etc., and donts are avoiding usage of acronyms and too much keyword repetition.

This slide provides an overview of LSI keywords in SEO. It also includes details of tools to find appropriate latent semantic indexing keywords such as Google autocomplete and related searches, LSI graph, etc.

The purpose of this slide is to provide an overview of long-tail keywords in SEO. It includes details regarding long-tail keywords such as specific in nature, low search volume, etc.

This slide covers definition of on-page SEO also known as on-site SEO. It also depicts that SEO is the process of optimizing webpages so that they rank higher in search engines.

This slide provides information regarding the keyword density in SEO and the formula to calculate it. It also contains the reasons for its low relevancy in SEO, which are the updation of ranking algorithms and unchecked keyword stuffing.

This slide provides information regarding the approach used for the hands-on activity to understand the concept of keyword research in SEO.

The purpose of this slide is to highlight the importance of keyword research in search engine optimization, such as to achieve a higher ranking in SERP, have a better understanding of user demands, drive more traffic towards the website, etc.

This slide provides information regarding the importance of LSI keywords in SEO to have a better understanding of website content in order to achieve higher ranks in search engine results pages SERPs.

This slide showcases the table of contents for the session On-page SEO strategies. The topics covered are on-page ranking factors and techniques, breadcrumb optimization, and dos and donts of on-page SEO.

This slide covers importance and best practices of domain names for SEO. It also depicts that domain names should be catchy, unique, and brand-friendly.

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the pages context, which helps Google offer up relevant results to users queries.

This slide covers details on ALT tags. It also depicts that Alt text gives extra picture context or descriptions to search engine crawlers, assisting them in indexing an image more effectively.

This slide covers a brief description about robots.txt file. It depicts that the robots.txt file is a web crawler-blocking standard that prevents web crawlers from accessing all or portions of a website.

This slide covers importance of Title Tag for SEO. It also depicts that Meta title tags play an important role in assisting search engines for understanding what website is all about.

This slide covers how to write SEO-friendly header tags. It also depicts that Header tags provide structure and context for the articles

This slide covers details on XML sitemaps. It also depicts that a XML sitemap is a method of structuring a website by identifying the URLs and data inside each component.

This slide covers reasons why URLs are important for SEO, such as to enhance user experience by highlighting what to expect on the page and a well-crafted URL gives a easy-to-understand indicator etc.

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

This slide covers dos and donts of the title tag such as Use clear, concise and informative language that readers can quickly process and avoid using same keywords over and over or inappropriately etc.

This slide Covers a description of webmaster performance report metrics. It depicts The total number of times users clicked on a website, the number of times the site appeared in the search result, the average click-through rate, and an average ranking of the website URLs in the Google search engine.

This slide covers the details about duplicate content and how it impacts SEO negatively. It also illustrates that large-scale duplication may dilute the ability of the website to rank on top of search engines.

This slide explains the Internal links that are hyperlinks that point to target the same domain as the one on which the link is located. It helps in SEO because using the right internal linking strategy can boost the traffic.

This slide covers on site SEO dos such as ensure the websites user experience and donts such as do not limit keywords avoid stuffing similar keywords instead expand the pool to include various terms.

This slide covers details about pages filter. It also depicts that performance report assigns data to the pages canonical URL, not to a duplicate URL.

The slide covers details about queries filter such as its functioning, common uses and difference between branded and non-branded queries

This slide covers how a user can read charts and tables in the google search console. It also depicts that Unless users filter by page or search appearance, the chart data, as well as table data, will always be aggregated by property.

This slide covers google search console performance section details such as total clicks, impressions, average CTR, positioning, etc.

This slide covers RSS feed such as it is an XML based content format, and it helps in SEO by improving the retention of the readers and boosts the value of websites.

This slide covers introduction about webmaster dimensions. It also depicts there are the six types of dimension filters in this report such as queries, pages, countries, devices, search appearance, and date.

This slide covers details on what is duplicate content and various ways to fix or prevent thin and bad pages.

This slide covers search signals for page experience largely known as core web vitals. It also includes KPIs such as mobile-friendly experience, safe browsing experience, HTTPS security and no intrusive interstitials.

This slide covers prerequisites and steps for how to submit sitemaps in webmaster.

This slide covers details regarding page experience tab in webmaster. It also depicts how people are experiencing the webpages other than the content on the site.

This slide covers details on URL Inspection tool. It also includes information about Googles indexed version of a specific page. The Information includes AMP errors, structured data errors, and indexing issues.

This slide covers detail instructions to use additional report filter in webmaster. It also includes some default filters that help us understand the search traffic such as queries, search types, pages, countries, etc.

This slide covers types of errors that mobile-friendly test tool identifies such as uses incompatible plugins, Viewport not set, Viewport not set to device-width, Content wider than screen, Text too small to read etc.

This slide provides information regarding the link juice and multiple factors that determine the links actual value, such as relevancy, authoritativeness, anchor text, following, domain quality, link location and quantity on page, and HTTPS status.

The purpose of this slide is to provide an overview of Anatomy of text and image Back Links in Off-Page SEO.

The purpose of this slide is to provide an overview of the E-A-T concept used in search engine optimization. It also includes details regarding its significance in building links in Off-Page SEO.

This slide provides information regarding the definition of link building. It also includes details of major principles to be followed to build efficient links in Off-page SEO.

This slide provides an overview of the process to obtain link equity from websites to rank higher in SERPs search engine results pages.

This slide provides information regarding the definition of off-page SEO. It also contains details regarding the importance of off-page SEO.

This slide depicts the table of contents for the session off-page SEO strategies. The topics are an introduction to off-page SEO, types of links and link building in off-page SEO, disowning toxic backlinks, and other off-page strategies.

This slide provides information regarding the major types of links in Off-page SEO such as internal, external, and backlinks.

The purpose of this slide is to provide an information regarding the Do-Follow and No-Follow Backlinks in Off-Page SEO.

This slide covers the on-page technical SEO strategy for IT or SaaS or software companies. It also cover how to do it such as improve the sites user experience, including mobile responsiveness, quick loading time, and other elements that will keep the audience on the site for longer duration.

This slide covers factors considered while optimizing content in IT sector such as search queries or keywords that are relevant in IT sector, and the users search intent when searching for those queries.

This slide covers optimizing rich snippet as SEO strategy for IT or SaaS or software companies. It also depicts that rich snippets are a fantastic chance for branding IT products

This slide covers keywords optimization as SEO strategy for IT or SaaS or software companies. It also covers the ways to do it such as keeping keywords and their variations naturally throughout the body of the article, etc.

This slide covers optimizing UX or UI as SEO strategy for IT or SaaS or software companies. It also depicts that if the readers are appropriately engaged, it will improve their delay time, a ranking signal, and the probability of sharing the content, earning more backlinks, etc.

This slide covers mistakes done in travel SEO such as using a platform that is not SEO-friendly, no social media presence, duplicate content, ignoring consumer reviews, etc.

This slide covers problem regarding SEO mindset in IT companies along with its solutions. It also depicts that the role of SEO is to align the online presence, including our website, content, and even social media presence, according to the guidelines of Google and other search engines.

This slide covers the goals of IT companies for doing SEO such as increasing organic traffic, leads, sales conversion, online reputation, brand presence, defining target market, better customer service, etc.

This slide showcases the table of contents for the session on IT industry SEO strategies. The topics included are why SEO for IT and technology companies is unique, tech companies who build 7-figure in the IT sector with SEO, SEO mindset in IT companies, IT companies goals for SEO, ranking signals, and SEO for IT and technology companies.

This slide covers list of topics that can be useful to write a travel blog such as travel tips, exotic places to visit, activities travelers can do at destination, events worth visiting, etc.

This slide covers healthcare SEO strategy checklist. It includes optimization of meta and title tags, correct internal link utilizations, optimization of media, generating high-quality backlinks, etc.

This slide covers website speed and mobile use optimization as SEO strategy for healthcare industry. It depicts that websites should ensure that they have a responsive design, mobile-friendly content, and buttons that are large enough to tap.

This slide covers link building and quality backlinks as SEO strategy for healthcare industry. It also depicts that getting quality backlinks is an important task as low quality links can lower the domain authority and website rank in SERP.

This slide covers competitor analysis as SEO strategy for healthcare industry. It also depicts that this research will assist businesses in better identifying opportunities and preparing for potential threats.

This slide covers medical keyword research as SEO strategy for healthcare industry. It also depicts that businesses should evaluate and improve upon their competitors internet marketing techniques.

This slide covers link profile as SEO strategy for IT or SaaS or software companies. It also depicts the ways to do it such as guest posting, influencer marketing, SaaS inbound marketing, etc.

This slide covers social media publishing as SEO strategy for IT industry. It also depicts that a business should use company accounts to promote content, share others content in your industry, etc.

This slide covers evaluation and improvements strategy for IT or SaaS or software companies. It also depicts that SEO for IT companies is long term and includes ways to improve the performance.