Key Performance Indicators

This slide provides information regarding the overview of black hat SEO. It covers details of common black hat SEO techniques such as cloaking, redirecting to different URLs, etc. Further, it includes advantages and disadvantages of black hat SEO techniques.

The purpose of this slide is to showcase the classification of SEO based on techniques and ethical practices. The major SEO types that come under techniques classification are on-page, off-page, technical, and local SEO. In contrast, white hat, grey hat, and black hat fall under the ethical practices category.

This slide provides information regarding the brief introduction to on-page SEO. It also includes details of its significance and multiple ranking factors.

This slide provides information regarding technical SEO along with its significance. It also provides information regarding multiple techniques to make a website technical SEO-friendly, such as creating a website XML sitemap, using a secure sockets layer SSL, increasing website loading speed, etc.

This slide depicts the table of contents for SEO keyword research. The topics covered are keyword definition, significance of keyword research, keyword selection factors, strategy to conduct effective keyword research, keyword density and its relevance, LSI keywords and their importance, dos and donts of keyword research, and activity on keyword research.

This slide provides an overview of domain and page authority. It also contains details regarding the usability of both metrics in search engine optimization.

This slide provides information regarding grey hat SEO techniques to improve the website ranking. It also tabulates the major advantages and disadvantages of grey hat SEO.

The purpose of the following slide is to provide an overview of white hat SEO. It also includes information regarding the major white hat techniques, advantages, and limitations.

This slide provides an overview of broad keywords in SEO in terms of their characteristics, such as three or less than three combinations of words, generic in nature, etc. It also contains two examples to showcase the broad keywords in the search engine webpage.

This slide provides information regarding the comparison of board and long-tail keywords on multiple factors such as the number of words, search intent, keyword search volume, keyword competition, effort required to rank, and conversion rate.

This slide covers list of on-page SEO factors such as Keywords in the title tag, meta description tag, and ALT tag, the length of the content, duplicate content, canonical tag, image optimization, content updates, keyword in URL, 301 or 401 errors and internal link building.

This slide provides information regarding the definition of a keyword in SEO. It also visually presents the position of the keyword in the search engine webpage.

This slide lists down the multiple dos and donts of keyword research in SEO. The common dos are using long tail keywords, focusing on customer search intent while selecting keywords, etc., and donts are avoiding usage of acronyms and too much keyword repetition.

The purpose of this slide is to provide an overview of long-tail keywords in SEO. It includes details regarding long-tail keywords such as specific in nature, low search volume, etc.

This slide covers definition of on-page SEO also known as on-site SEO. It also depicts that SEO is the process of optimizing webpages so that they rank higher in search engines.

This slide provides information regarding the keyword density in SEO and the formula to calculate it. It also contains the reasons for its low relevancy in SEO, which are the updation of ranking algorithms and unchecked keyword stuffing.

The slide visually presents the information regarding search volume and conversion rate of broad and long-tail keywords. It also contains details about how broad keywords are used to make appropriate long-tail keywords.

This slide provides information regarding the approach used for the hands-on activity to understand the concept of keyword research in SEO.

The purpose of this slide is to highlight the importance of keyword research in search engine optimization, such as to achieve a higher ranking in SERP, have a better understanding of user demands, drive more traffic towards the website, etc.

This slide showcases the table of contents for the session On-page SEO strategies. The topics covered are on-page ranking factors and techniques, breadcrumb optimization, and dos and donts of on-page SEO.

This slide covers sitemap updating best practices and factors that are considered while updating sitemap.

This slide covers importance and best practices of domain names for SEO. It also depicts that domain names should be catchy, unique, and brand-friendly.

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the pages context, which helps Google offer up relevant results to users queries.

This slide covers a brief description about robots.txt file. It depicts that the robots.txt file is a web crawler-blocking standard that prevents web crawlers from accessing all or portions of a website.

This slide covers SEO best practices for URLs. It depicts that URLs should be definitive but concise. By seeing only the URL, a user and search engine should have a good idea of what to expect on the page.

This slide covers details on meta descriptions such as it is a small paragraph that gets displays on the SERPs beneath the website title and contains information about the webpage etc.

This slide covers details on meta tags. It also depicts that Meta Tags are HTML tags that website owners add to their content to make it easier for crawlers to rank the webpage.

This slide covers importance of Title Tag for SEO. It also depicts that Meta title tags play an important role in assisting search engines for understanding what website is all about.

This slide covers how to write SEO-friendly header tags. It also depicts that Header tags provide structure and context for the articles

This slide covers details on XML sitemaps. It also depicts that a XML sitemap is a method of structuring a website by identifying the URLs and data inside each component.

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

This slide covers details on title tag. It also depicts that a title tag is an HTML element that defines a webpage title usability, SEO, and social sharing.

This slide covers dos and donts of the title tag such as Use clear, concise and informative language that readers can quickly process and avoid using same keywords over and over or inappropriately etc.

This slide covers details about how The charts and tables data are aggregated by the property, except when categorized by page or search appearance.

This slide covers the details about duplicate content and how it impacts SEO negatively. It also illustrates that large-scale duplication may dilute the ability of the website to rank on top of search engines.

This slide explains the Internal links that are hyperlinks that point to target the same domain as the one on which the link is located. It helps in SEO because using the right internal linking strategy can boost the traffic.

This slide covers on site SEO dos such as ensure the websites user experience and donts such as do not limit keywords avoid stuffing similar keywords instead expand the pool to include various terms.

The slide covers details about queries filter such as its functioning, common uses and difference between branded and non-branded queries

This slide covers how a user can read charts and tables in the google search console. It also depicts that Unless users filter by page or search appearance, the chart data, as well as table data, will always be aggregated by property.

This slide covers RSS feed such as it is an XML based content format, and it helps in SEO by improving the retention of the readers and boosts the value of websites.

This slide covers a brief introduction about the google search console, formerly known as webmasters, and how it helps developers, website owners, and SEO professionals understand traffic and errors through metrics.

This slide covers details on how to read the sitemap report. This template also depicts that sitemap report only displays sitemaps that were generated using this report or the API. It does not display any sitemaps identified via a robots.txt reference.

This slide covers ways to prioritize and fix issues in webmasters. It also includes summary report page by a mix of validation states and the number of impacted pages.

This slide covers details about how to read mobile usability report in google search console. It also includes details about page status such as error and valid.

This slide covers details on what is duplicate content and various ways to fix or prevent thin and bad pages.

This slide covers details about mobile usability report in webmasters. It also depicts the mobile usability report identifies which property pages have usability issues when seen on mobile devices.

This slide covers prerequisites and steps for how to submit sitemaps in webmaster.

This slide covers details regarding page experience tab in webmaster. It also depicts how people are experiencing the webpages other than the content on the site.

This slide covers detail instructions to use additional report filter in webmaster. It also includes some default filters that help us understand the search traffic such as queries, search types, pages, countries, etc.

This slide covers types of errors that mobile-friendly test tool identifies such as uses incompatible plugins, Viewport not set, Viewport not set to device-width, Content wider than screen, Text too small to read etc.

This slide covers details how mobile friendly tool fixes all the problems on the site, test the repair, and confirm that all changes are implemented, etc.

This slide illustrates the anchor text in backlinks. It also contains details of major types of anchor text such as images, generic, naked link, branded, partial-match, and exact-match.

This slide provides information regarding the link juice and multiple factors that determine the links actual value, such as relevancy, authoritativeness, anchor text, following, domain quality, link location and quantity on page, and HTTPS status.

The purpose of this slide is to provide an overview of Anatomy of text and image Back Links in Off-Page SEO.

The purpose of this slide is to provide an overview of the E-A-T concept used in search engine optimization. It also includes details regarding its significance in building links in Off-Page SEO.

This slide depicts the factors affecting rank in off-page SEO such as quality backlinks, author rank, link profiles, quality content and relevance.

This slide provides information regarding the definition of link building. It also includes details of major principles to be followed to build efficient links in Off-page SEO.

This slide provides an overview of the process to obtain link equity from websites to rank higher in SERPs search engine results pages.

This slide provides information regarding the definition of off-page SEO. It also contains details regarding the importance of off-page SEO.

This slide depicts the table of contents for the session off-page SEO strategies. The topics are an introduction to off-page SEO, types of links and link building in off-page SEO, disowning toxic backlinks, and other off-page strategies.

This slide provides information regarding the major types of links in Off-page SEO such as internal, external, and backlinks.

The purpose of this slide is to provide an information regarding the Do-Follow and No-Follow Backlinks in Off-Page SEO.

This slide covers the on-page technical SEO strategy for IT or SaaS or software companies. It also cover how to do it such as improve the sites user experience, including mobile responsiveness, quick loading time, and other elements that will keep the audience on the site for longer duration.

This slide covers tech companies that build 7-figure in IT sector with SEO. It also depicts that content marketing and SEO are the main customer acquisition channels.

This slide covers factors considered while optimizing content in IT sector such as search queries or keywords that are relevant in IT sector, and the users search intent when searching for those queries.

This slide covers optimizing rich snippet as SEO strategy for IT or SaaS or software companies. It also depicts that rich snippets are a fantastic chance for branding IT products

This slide covers keywords optimization as SEO strategy for IT or SaaS or software companies. It also covers the ways to do it such as keeping keywords and their variations naturally throughout the body of the article, etc.

This slide covers optimizing UX or UI as SEO strategy for IT or SaaS or software companies. It also depicts that if the readers are appropriately engaged, it will improve their delay time, a ranking signal, and the probability of sharing the content, earning more backlinks, etc.

This slide covers mistakes done in travel SEO such as using a platform that is not SEO-friendly, no social media presence, duplicate content, ignoring consumer reviews, etc.

This slide covers ranking signals for IT or SaaS or software companies such as social signals, content optimization, link profile, technical factors, domain age and overall authority, user experience, etc.

This slide covers problem regarding SEO mindset in IT companies along with its solutions. It also depicts that the role of SEO is to align the online presence, including our website, content, and even social media presence, according to the guidelines of Google and other search engines.

This slide covers the goals of IT companies for doing SEO such as increasing organic traffic, leads, sales conversion, online reputation, brand presence, defining target market, better customer service, etc.

This slide showcases the table of contents for the session on IT industry SEO strategies. The topics included are why SEO for IT and technology companies is unique, tech companies who build 7-figure in the IT sector with SEO, SEO mindset in IT companies, IT companies goals for SEO, ranking signals, and SEO for IT and technology companies.

This slide covers list of topics that can be useful to write a travel blog such as travel tips, exotic places to visit, activities travelers can do at destination, events worth visiting, etc.

This slide covers facts and figures on why SEO is crucial in IT and technology companies. It also depicts that social media is one of the effective methods to learn about new companies, and promote IT products and services.

This slide covers healthcare SEO strategy checklist. It includes optimization of meta and title tags, correct internal link utilizations, optimization of media, generating high-quality backlinks, etc.

This slide covers website speed and mobile use optimization as SEO strategy for healthcare industry. It depicts that websites should ensure that they have a responsive design, mobile-friendly content, and buttons that are large enough to tap.

This slide covers link building and quality backlinks as SEO strategy for healthcare industry. It also depicts that getting quality backlinks is an important task as low quality links can lower the domain authority and website rank in SERP.

This slide covers image and video optimization as SEO strategy for healthcare industry. It also depicts that use of Alt tags improves the accessibility of the website and its topic relevancy.

This slide covers link profile as SEO strategy for IT or SaaS or software companies. It also depicts the ways to do it such as guest posting, influencer marketing, SaaS inbound marketing, etc.

This slide covers voice SEO strategy for IT or SaaS or software companies. It also depicts that there are three essential aspects to consider when optimizing for SaaS by targeting conversational search questions or Q and A inquiries.

This slide covers as local SEO strategy for healthcare industry. It also depicts that Googles search engine requires websites in the YMYL category to adhere to stringent quality criteria and ranks them based on their knowledge, authority, and trustworthiness.

This slide covers details on what SEO does for healthcare practice. It depicts that SEO shores up the rankings for a keyword and you get a lot of free traffic. The top spot gets the most traffic, and almost all of the traffic goes to the players on the first page.

This slide covers creating high-quality content as SEO strategy for healthcare industry. It also depicts that creating relevant content that generates leads means building a solid brand that improves credibility, strengthens your brand image, and expands the market presence.

This slide covers mobile SEO technique for education industry.

This slide covers link building as SEO strategy for education industry. It also depicts that the more links one website gets from another, the higher will be the search engine ranking and better page and domain authority, and ranking power for linked pages.

This slide covers details on how to make mobile SEO-friendly for education industry. It also lists the methods for ensuring that your mobile site complies with search engine requirements.

This slide covers content optimization as SEO strategy for education industry. It also depicts that keywords should be included in page title, URL, H1 tag, in first paragraph of the content meta description, image files, and alt tags.

This slide covers proper navigation on school website as SEO strategy for education industry. It also depicts that understanding the sites navigational system is essential for well-structured website.

This slide covers optimizing school website for voice search as SEO strategy for education industry. It also depicts that school website should include 29-words answer for school-related questions in the blog posts, which will optimize the website for voice search.

This slide covers local SEO technique as SEO strategy for education industry. Local SEO for schools include keywords optimization and NAP name, address, and phone number strategies.

This slide covers dos and donts of the healthcare SEO such as creating landing pages with responsive design, optimizing for mobile, not taking backlinks from low quality websites, etc.

This slide covers what SEO means for Education industry and why it is different from other industries. It also depicts that educational websites require particular keyword searches for different institutions.

This slide depicts the table of contents for the training session on education industry SEO strategies.

This slide showcases the table of contents for the session on SEO audit. The topics covered are an introduction to SEO audit, benefits of SEO audit, audit factors for technical, on-page, and off-page SEO, checklist for SEO audit, and sample report for SEO audit.

This slides provides information regarding Technical SEO Audit, On-Page SEO Audit, and Off-Page SEO Audit.

This slide provides an overview of multiple on-page SEO audit factors such as title tags, meta description tags, headings H1 to H6, content duplication, and image optimization.

This slide provides an overview of frontend factors that must be taken into account for SEO audit, such as user-friendly design, websites page loading time, bug-free code, simple navigation, optimized content keywords, text, images, and sitemaps for both user and search engine.

This slide provides an overview of multiple factors in technical SEO audit such as URLs, minifying CSS and JavaScript files, mobile optimization, sitemaps, robots.txt, image optimization, single domain, HTML errors or W3C validation, SSL certificate, and crawl errors.

The slides provide information regarding the common mistakes identified in On-Page SEO audit. It also contains details of multiple audit tools and corrective actions to rectify those mistakes.

The purpose of this slide is to provide information regarding the approaches to conduct the SEO Search Engine Optimization audit of robots.txt file. It also tabulates the common mistakes, corresponding corrective actions, along with the best software to conduct the robots.txt file inspection.

The purpose of this slide is to provide an overview of Bloated CSS and JavaScript Files and their impact on SEO. It also contains information regarding the corrective action, such as removing extra code, along with the details of the tools that can be used.

This slide tabulates the major mobile optimization mistakes in SEO audit and tools to identify them. It also contains information regarding the corrective actions to resolve them.

This slide provides information regarding the major URL errors in SEO such as soft 404, 404, access denied, not followed, and non-www and www versions of URLs. It also provides details of audit tools to detect them and corrective actions to deploy to resolve them.

This slide provides an information regarding the major site errors in SEO such as DNS domain name server and server errors and robots failure. It also includes details of issues, useful tools to detect issues, and corrective actions.

This slide provides an information regarding the page speed and major tools to audit it. It also includes details of major mistakes that result in slow page speed and corrective actions to improve it.

The purpose of this slide is to introduce the SSL certificate and its adverse impact if one doesnt install it. It also includes information about the multiple SLL certificates such as single-domain SSL certificate, multi-domain SSL certificate, wildcard SSL certificate, organization SSL certificate, and extended.

This slide provides information regarding the important XML sitemap checks for SEO audit. It also includes details of common mistakes, corresponding corrective actions, and the best tools to conduct the sitemaps audit.

The purpose of this slide is to provide an overview of SEO analytics. It also includes details of major SEO analytics benefits such as tracking online traffic, understanding user behavior, knowing the websites popular pages, and improving website content.

This slide showcases a comprehensive checklist to conduct an SEO audit. It includes details of multiple factors associated with Technical, On-Page, and Off-Page SEO Audit.

The purpose of this slide is to highlight the anchor text mistakes in off-page SEO audit along with corrective actions and tools for audit.

This slide provides information regarding the major backlinking mistakes in off-page SEO audit. It also tabulates the multiple corrective actions along with the tools for audit.

This slide tabulates the typical social media integration mistakes done in SEO. It also provides information regarding the associated corrective actions.

This slide provides information regarding the common internal and external links mistakes in off-page SEO audit. It also contains details of corrective actions and tools for audit.

This slide provides information regarding the content duplication issues and associated corrective actions in On-Page SEO audit. It also contains details of features of high-quality SEO content.

This slide provides information regarding the common image optimization mistakes in On-Page SEO audit and their corrective actions.

This slide highlights the findings of On-page SEO audit findings of major factors such as thin content, keyword focus, and page load speed.

This slide tabulates the findings of on-page SEO analysis factors such as title tags, heading tags, meta descriptions, duplicate content, and alt tags.

This slide highlights the sample scorecard for the preparation of the SEO audit report.

This slide showcases the findings of an off-page SEO audit covering major factors such as broken external links, backlink toxicity analysis, and referring domains.