Goals And Metrics

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The purpose of this slide is to provide information regarding the two types of search results, i.e. organic and paid search. It also compares the two on the basis of cost, time taken to deliver results, and longevity.

This slide provides information regarding the definition of a search engine. It also highlights the popular search engines such as Google, Baidu, Yandex, etc., across the world.

This slide covers details regarding page experience tab in webmaster. It also depicts how people are experiencing the webpages other than the content on the site.

This slide covers blogging as SEO strategy for travel website or businesses. It also covers the importance of having a travel blog on the websites or social media platforms.

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The following slide depicts the comparison of white, black, and grey hat SEO. The multiple parameters used for comparison are search engine guidelines, ideal for long term, time taken to deliver results, cost involved long term, and risk involved.

This slide provides an overview of the process to obtain link equity from websites to rank higher in SERPs search engine results pages.

This slide provides information regarding the importance of LSI keywords in SEO to have a better understanding of website content in order to achieve higher ranks in search engine results pages SERPs.

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the pages context, which helps Google offer up relevant results to users queries.

This slide provides an information regarding the page speed and major tools to audit it. It also includes details of major mistakes that result in slow page speed and corrective actions to improve it.

This slide covers RSS feed such as it is an XML based content format, and it helps in SEO by improving the retention of the readers and boosts the value of websites.

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This slide covers optimizing rich snippet as SEO strategy for IT or SaaS or software companies. It also depicts that rich snippets are a fantastic chance for branding IT products

This slide covers facts and figures on why SEO is crucial in IT and technology companies. It also depicts that social media is one of the effective methods to learn about new companies, and promote IT products and services.

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