Business Value Mapping

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This is a retention strategy and customer acquisition ppt design. This is a five stage process. The stages in this process are roughly 80 per cent of a brand?s future profits will come from 20 per cent of existing customers, increasing customer retention rates by 5 per cent increases profits by 25 to 95 per cent, the probability of converting an existing customer is 60 to 70 per cent, the probability of converting a new customer is 5 to 20 per cent, 68 per cent of customers leave brands that they feel are indifferent to them.

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