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Brand Strategy Business PowerPoint Presentation
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Keywords:
- brand investments accrue to system more easily
- brand strategy
- conglomerate brand
- considerable potential conflict needs careful management
- corporate brand
- corporate brand helps transfer brand strength
- facilitates dual brand approach
- good model for corporate strategy of acquisitions and divestitur
- high cost to brand each division independently
- master brand
- more costly branding effort
- poor leverage and synergy
- poor model for corporate acquisition divestiture strategy
- power corporate brand efficiently transfers brand strength
- pros
- strong individual brands
- synergies managed through corporate only little organic
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