Atl Vs Btl Promotions Powerpoint Slide Designs

This is a atl vs btl promotions powerpoint slide designs. This is a two stage process. The stages in this process are above the line atl, below the line btl, tv radio outdoor newspaper magazine, trade marketing sampling roads show door to door promotion selling event management direct mail, rating frequency brand interaction rating points brand lift reach, roi cost per lead real metric new customer quantifiable lead, consumer.